What’s in a name?
This morning, I asked the concierge at my hotel where the nearest ATM was. Lucky for me, it was right down the street. Imagine my surprise when I arrived. Is Rab-o-bank inviting trouble, or just ignorant of multi-lingual translations of their name?
We often help clients brainstorm names and branding for their startups. I guarantee this is not one we would have recommended for a US bank!
