Old Spice grabbed the social media world by the horn

July 27th, 2010, Posted by Faith

The @oldspice guy responded via video to an @Alyssa_Milano tweet in less than 2 hours. The ad agency Wieden & Kennedy had the Old Spice guy plus writers and interactive specialists locked in the bathroom for two days – they posted more than 100 YouTube responses to Twitter, Facebook and social media posts about the brand.

The social media response was incredible, time will tell if it will increase sales.

UPDATE: According to Nielsen data, Old Spice sales are up 107% in the last month.

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This entry was posted on Tuesday, July 27th, 2010 at 9:26 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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