Counterintuity - Creative Marketing Made Fresh

Hmmm. A digital trust fund. Is that like Monopoly money? Didn’t we get better checks and balances on our financial systems recently, you ask?

A digital trust fund is not monetary. To the contrary, it takes little more than your time to set up. It’s a way to claim and safeguard certain accounts for your child; for instance their name as a Gmail address, domain, Twitter handle and personalized Facebook url.

I first heard this idea from Tess Vigeland on Marketplace Money. Here’s a link to the podcast if you’re interested.

When I mentioned the idea to our very own Amy Kramer, she confirmed that she had her childrens’ names as urls. Being the president of a digital marketing company, this came as no surprise. But then I started thinking about all the ways this made sense. It would be helpful to have these digital addresses in place to:

• beat out any other kids who could possibly have the same name as your child
• prevent anyone from posing as your child and ruining their reputation – especially if they want to be a politician when they grow up
• could potentially boost their SEO rankings due to their longstanding accounts

Will all this really matter in 12-15 years when your little bundle of joy is taking their first steps into the digital world? Here is where I start to think this could be a time waster. I love Facebook, but will it really be around for that long? I’m dubious. But I’ve also been wrong before. What do you think?

Tags: digital trust fund, Facebook, Gmail, SEO, Twitter, url

This entry was posted on Thursday, December 22nd, 2011 at 10:25 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.