How to further destroy your corporate image with social media
Here’s how: by being inauthentic, posing as a teenage girl, and getting busted for it.
It looks like that’s what Chick-fil-A did.
(Gizmodo has the full story here.)
This isn’t the first time we’ve seen this. Two years ago, a guy running for Congress put out marketing featuring a bald woman saying that the sitting Congressman’s support of national health care had stripped her of her ability to get access to cancer-fighting treatments. The rub: The woman didn’t exist; her image, like Chick-fil-A girl above, was licensed from iStockPhoto.
Social media works when it’s authentic. When it’s real people sharing what they really think. That’s how you appropriately engage with others, and that’s why they will trust you enough to endorse you, your product, and your service, by sharing it with others.
This is an offensive example to post as it shows your obvious disdain for Chick-fil-A. Unless you know for sure all potential clients share your sentiment, this was a boneheaded decision. There's also a curse word in the post that you didn't bother to black out, which is surprising to see on a site that is trying to promote business. You need to reconsider your own brand image and approach...
My post is about their poor handling of social media. That's the opinion I'm expressing: that they're being boneheads about that. Re the image -- which is what has the blackouts -- we didn't do that; that's all over the web; we are reposting it. Lee recently posted..Home
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