Category branding



No-go logo

This logo (most assuredly not done by us) speaks for itself. It says, “Find another dentist” because this one works on more than just your teeth.

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Why fonts matter

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Marketing manhood

My 18 year-old son got this package in the mail the other day.  I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer.  ”This is an awesome…

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Do we take design seriously?

We’re in awe (and horrible shock) that something so hideous could come out of an iconic company. I’m talking about the new logo of GAP, the clothing company. Who would let this happen? Umair Haque, of the Harvard Business Review, takes a stab at the trainwreck in his article, “The Gap Logo Debacle: A Half-Brained Mistake“. Below is our response…

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Tracking your reputation online for free

My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not.  The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such as Yelp, Twitter, Facebook and…

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Counterintuity’s founders are profiled in September’s Inc. Magazine!

Pick it up at your local newstand or read it here! “What distinguishes us as an agency is that Amy and I are using new technology to facilitate what are actually very old, longstanding means on communication,” Wochner explains. “Word-of-mouth is what really drives any campaign today, so social media was invented for what we do. We take social media…

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Social media marketing is no business for teens

What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.

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It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

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Choosing the right color palette for your website

The basics for every website start with choosing a color combination that works with what you are trying to sell or market. Choosing the right color scheme can be crucial to selling a product, as you don’t want the buyer to get turned off and not make a purchase. When choosing a color combination for your website, you should refer…

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Don’t shoot the medium

This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…

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