Category Business Etiquette



The office kitchen chronicles

“We’re an equal opportunity employer, after all. We’ve got neat freaks, chore-challenged and just about everything in between.”

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The world’s most overused phrases

After a particularly rough medical year for my extended family, we have been inundated with well-wishing cards, calls and social media posts.  While I have no doubt that each one is sincere in heart and purpose, there are two words repeated over and over that have come to make me shudder rather than savor the sympathy. “You are in our…

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Take another look before you post

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…

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How to blow a job interview

We recently posted online for a new position for hire, and were pleased (and shocked) to receive more than 200 applications. What’s even more shocking were the mistakes the applicants made in the job search process.  Since the class of 2011 is about to embark on a major job hunt, we thought we’d add our just-learned tips from an employer’s…

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It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

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Sport Chalet Takes Twitter to the Limit!

How Sport Chalet helped me discover how Twitter is best used by big business.

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Black and White and Seen All Over

Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do anything but answer the phone.…

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Lessons Learned From a Layoff

Dear Boss, I can’t express the depths of my gratitude for laying my husband off.  Really.  I know, you’re thinking this letter must be laced with Anthrax.  Relax.  I’d like to buy you a beer. Because we were forced by you to cut back and pinch pennies, we have learned what’s really important.  Gone are the movie channels and the bottled water. …

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The art of appreciation

When I was a girl, my mom had a steadfast rule about thank-you notes: Other than a short window on Christmas Day, there was no playing with our gifts until our thank-you notes had been written.  It was excruciating for my brother and me to watch the neighborhood kids ride past our house on their shiny new bikes every December 26th.  We instead sat…

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Digital marketers who get you ready for now.