Category branding



It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

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Sport Chalet Takes Twitter to the Limit!

How Sport Chalet helped me discover how Twitter is best used by big business.

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Twitter: Big Brother or Consumer Comrade?

A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance.  After 10 minutes,  a group of us walked out, and I tweeted my exasperation to no one in particular.  Not long after, I found an amazing deal on a popular Chardonnay at a local grocery chain and was compelled to tweet…

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Digital marketers who get you ready for now.