Category Facebook



How I became an organ donor-literally

Turns out Facebook had a little grammatical error that they’ve apparently now fixed. Instead of listing the date I registered to be an organ donor, they listed–and shared– that I had actually become an organ donor.

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How important is your email title?

In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…

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The office kitchen chronicles

“We’re an equal opportunity employer, after all. We’ve got neat freaks, chore-challenged and just about everything in between.”

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The sort of thing that keeps us in business

Writing like this.

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Why fonts matter

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Through the looking glass

As the administrative assistant here at Counterintuity, I have the pleasure of working in the front of the office. We’ve just relocated to a bustling intersection in Burbank, and my viewing pleasure outside consists of plenty of beautiful sunshine, cars, trains, and people going by at all times. However…I have come to find that the best view of all are…

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The world’s most overused phrases

After a particularly rough medical year for my extended family, we have been inundated with well-wishing cards, calls and social media posts.  While I have no doubt that each one is sincere in heart and purpose, there are two words repeated over and over that have come to make me shudder rather than savor the sympathy. “You are in our…

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Marketing manhood

My 18 year-old son got this package in the mail the other day.  I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer.  ”This is an awesome…

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Goodbye, dear friends

I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND. NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.

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And the winner is…

Congratulations to Ruth Pangilinan of Broadway San Jose! Her counterintuitive marketing idea won her a one-of-a-kind Counterintuity Flip video camera. Be sure to see her idea, and all the other great submissions, on our Facebook video page!

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