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Category branding



No-go logo

This logo (most assuredly not done by us) speaks for itself. It says, “Find another dentist” because this one works on more than just your teeth.

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How important is your email title?

In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…

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The sort of thing that keeps us in business

Writing like this.

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What *is* content marketing anyway?

What is content marketing? Content marketing is something most marketers have done for years without ever knowing that it had a name.  I don’t remember learning about it in journalism school, yet I’ve provided content marketing to my clients since my first day at my first marketing job.  The only difference is that now, I’m sharing it online. Content marketing…

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How to run a winning Facebook contest

A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and more. Is it time you…

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Take another look before you post

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…

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A day of digital detox

Yesterday,  thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in.  No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible.  By hour three, with a bevvy of IT and AT &…

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Sturgeon’s law

I just got in from giving a presentation about social media. At the end, I took questions. Here was the first question: “Most social media seems so… trivial.” Me:  “What’s the question?” “What’s your response?” Me:  “I agree. So is most human speech. So is most of everything. It’s Sturgeon’s Law: 90% of everything is crap. BUT — the other…

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Cut hair, not marketing

When I went to get a haircut recently, I was able to walk right into a local barbershop and get a cut. No appointment, and no waiting. In fact, there were three barbers standing around talking, with empty barber’s chairs in front of them. I asked the one cutting my hair how business was. “It’s not so good,” she said.…

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Marketing that makes you Flip!

Thank you to everyone from NAMP who stopped in at our booth and entered our contest to win a (free!) Flip video camera! To everyone else: Click here to view the submissions and vote for your favorite! >

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