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Category Marketing



Getting ready for NAMP

Are you an arts organization heading to NAMP this year? Look for us there November 12-15! We have an exciting booth planned and are very excited to reach out and learn from other arts organizations in how they share and contribute creative marketing ideas. Are you headed to San Jose? Let us know!

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Do we take design seriously?

We’re in awe (and horrible shock) that something so hideous could come out of an iconic company. I’m talking about the new logo of GAP, the clothing company. Who would let this happen? Umair Haque, of the Harvard Business Review, takes a stab at the trainwreck in his article, “The Gap Logo Debacle: A Half-Brained Mistake“. Below is our response…

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Sorting out complexity

In the spirit of Back-To-School, and the year being more than half way over, now’s a good time (as any) take inventory on the current situation–fall’s spring-cleaning, so to speak. What is the current situation? “The current situation” is that it can always be better. What are the steps to transforming a situation so it is better? 1. Identify that…

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Do ads enhance your life?

Daily life consists of so many details that can be lumped into the category of “minutiae”.  All those little things you hardly notice but subconsciously take in.  More often than not, advertising falls into this category.  From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is…

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Social media marketing is no business for teens

What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.

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It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

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Don’t shoot the medium

This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…

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Twitter followers and Facebook fans are more likely to buy from you

“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged” A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you. Consumers expect brands to be…

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Why you don’t want no stinking badges

Here’s an example of how design makes the difference. The top badge is mine from our Get Connected! social media seminar. The one on the bottom is from an event Amy and I attended last week. Nice design, huh? The undesigned badge signals this: “We haven’t given this a lot of thought.” And that’s what the event was like: a…

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Jack Black gives back at Renal Teen Prom-film at 11!

Counterintuity’s publicity department was honored to handle the PR and social media for the Renal Support Network’s 11th annual Renal Teen Prom.  In addition to several local news stations and newspapers covering the event, our wire press release was rated the #2 most viewed multimedia release on BusinessWire on 1/20/10, and received an astounding 8,770 unique impressions and 979 release views!  The…

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