Archive for the ‘News’ Category

Do “gurus” get more Twitter followers-UPDATE

Friday, September 9th, 2011

Although I can’t draw a scientific correlation between the two, since Dan Zarella suggested I add the word “GURU” to my Twitter bio, I have gained 65 followers, and surpassed the 1,000 follower mark.  

My Twitter habits have been largely the same as they were in the weeks prior to this experiment.  I’ve been tweeting, re-tweeting, conversing and following/unfollowing in the same pattern I always do.  Literally the only change in my profile has been the addition of the word GURU.

I’m haven’t reached the coveted “Guru 100″ yet — Zarella says that those of us who use that word  in our Twitter profile have on average 100 more followers than others — I’m well on my way.  Check in next week to see where I’m at.

UPDATE SEPTEMBER 15th: 99 MORE FOLLWERS!  1 TO GO!

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Counterintuity moves into larger space in Burbank

Thursday, August 25th, 2011

Photo courtesy of Andre Murray/The Bern Agency

Counterintuity has more than doubled its space in Burbank. The move reflects significant growth the company experienced during 2010, as well as future expansion plans.

“We continue to grow to meet the needs of our clients,” Counterintuity CEO Lee Wochner said. “Our new space keeps us close to many of our clients, while helping us to better serve them.”

“It was important to us to remain in Burbank so that we could continue to deliver exceptional service to our clients while also retaining our highly talented local work force,” said Amy Kramer, president of Counterintuity. Kramer said the additional space will also allow Counterintuity to hold social-media training sessions.

Counterintuity is a full-service creative marketing firm offering website, ad and logo design; social media marketing; search engine marketing; Search Engine Optimization (SEO); strategy and public relations. For more information, call (818) 848-1700 or visit www.counterintuity.com.

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Do gurus get more followers?

Tuesday, August 23rd, 2011

I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru.

There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t.  100 more followers on average, to be exact.

So instead of “Social Media Director,” I am now a “Social Media Guru” on Twitter.  I feel like a complete tool, because despite the fact I do know a lot about social media, calling myself a guru is such, um, douchebaggery. However, my enquiring mind needs to know: will it work?

Of course, Dan reminded us that content is still king.  Overlord, actually.  People need to share social content and links if they want to be seen as an authority on a topic and build reputation.

So off I go to tweet interesting social media and mommy content with links, which I learned today is statistically more important than engaging in conversation if the goal is to increase reach.  Please find me at @counterintuity and @lisapbs on Twitter.  I’ll let you know in a few weeks if I’m the guru I actually say I am.

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Good websites can’t be rushed

Friday, August 12th, 2011

Search Google for website design, and you’ll see claims such as “We Design Fast Websites” and “We’ll Build Your New Website in Less Than 20 Minutes!”

When it comes to making websites, it’s true that faster is better.  Yet that only refers to the performance of your site, or the speed and efficiency at which your website responds.

A good website firm will not promise to create a high-quality site in a week, or with larger sites, even in a month.  Creating a custom website requires planning, research, programming, expertise and quality assurance that simply can’t be completed in 20 minutes.

We have dozens of customers who came to us after finding out the hard way that the fast way just doesn’t work, and can also be very costly.  Broken code, link errors, unintelligible copywriting and a complete disregard for simple SEO and keyword best practices are the bane of our existence—and frankly, a consistent source of income.

Just like a slow-cooked oven roast is well worth the wait, so is a high-caliber website. Savor the process a superior design firm offers, from planning and architecture of the site, through copywriting, design and coding, to editing and quality assurance.  You want a web firm that takes the time to validate every feature and assures a value-added experience for your customers or clients.

In the end, you’ll end up with a gourmet web product, rather than take-out type turmoil.  Your website won’t mind waiting.

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How I was suspended by the Google+ police

Friday, August 5th, 2011

As a Director of Social Media and Communications, I am having a really hard time with Google+.

Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name.  Yep. Lisa Singelyn.  The name I took 20 years ago when I married my husband, and have used everyday since then without issue (except that no one can ever spell it, but I digress).

I now join the ranks of banned Google+ers like Facebook’s Blake Ross and the other William Shatner.  And I’ve joined a directory called Suspended Google Accounts.

I wanted to rebel, but since I make my living in social media, I had to accept defeat and beg for mercy from the cool kids.  As directed, I sent Google+ a copy of my driver’s license and a link to a website that would confirm my authenticity as, um, Lisa Singelyn.  I had to get a good dig in, so I sent them a link to my Facebook profile.

After a few hours, I received this letter:

“Hi Lisa,

Thank you for contacting us with regard to the name you want to use with your Google Profile. After further review, we have determined that your name is within our Community Standards policy. Thank you for your patience while we reviewed your profile name.”

The kicker?  It was signed:

Sincerely,
Duyen
The Google Profiles Support Team

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Marketing manhood

Thursday, July 21st, 2011

My 18 year-old son got this package in the mail the other day.  I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies.

Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer.  ”This is an awesome idea,” he mumbled (even when they are excited, teens mumble).  ”Look at this stuff!” He began pulling out cute little bottles of shaving cream, deodorant, body wash, cooling gel, coupons, and, the piece de resistance, a Gillette Fusion razor.

And then, my little 6′ 1″ about-to-go-to-college-peanut said the most profound thing I’ve ever heard. “This is chill!  I can’t believe they’d send me these things for free! I will buy from this company for life for doing this. Mom, look at this.  Isn’t this a good idea for them? All companies should do this, huh?”

Beaming with pride, I agreed.  In addition to my astonishment that he said more than 5 words to me in one day, my head was spinning. He has my marketing gene! He actually gets it!  All of the time, sweat and tears spent applying for business schools paid off in that one moment.

As he heads off to college next month, Gillette products along for the ride, I now have confidence that he will succeed as an adult in his chosen path.  He feels like a man because Gillette confirmed it, and he ate that message up.  More importantly, he instinctively understood marketing basics such as brand loyalty, lead generation, and customer retention.

Wonder if Tide has a “College Kids for Clothing Cleanlinesss kit” they could spare?


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Take another look before you post

Tuesday, July 12th, 2011

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or posts – just about anything that represents your business – by more than one pair of eyes. Go for four or five to be sure.

There’s not much worse than making a spelling mistake in pubic.

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Counterintuity in transit

Monday, July 11th, 2011

Yes, we moved to bigger offices. But there’s another way we’re “in transit:” we currently have ads for several clients running in different markets around the country.

Here’s an example of the transit ads running on the SEPTA (Southeastern Pennsylvania Transit Authority) system of rail and bus throughout Philadelphia and environs, for our client Federation Early Learning Services.

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How to blow a job interview

Thursday, May 19th, 2011


We recently posted online for a new position for hire, and were pleased (and shocked) to receive more than 200 applications.

What’s even more shocking were the mistakes the applicants made in the job search process.  Since the class of 2011 is about to embark on a major job hunt, we thought we’d add our just-learned tips from an employer’s view on how to massively blow a job interview.

1. Don’t follow directions: If the ad states, “Send a resume and cover letter,” be sure you omit one of the two.  Of course the firm is being overzealous, and a cover letter is a waste of time, any way.  Be sure to add three or four letters of recommendation into the mix, too.  Too much information that they didn’t ask for can’t be a bad thing, can it?

2. Make spelling mistakes: This is especially important when writing out the firm’s name.  Turn this whole interview thing around and try to catch them on their toes.  See if they can find 10 grammar and spelling mistakes, because, as the ad said, “Grammar and spelling are important.”  Throw in a few e’s before i’s, and mix up your to’s and too’s, and you’ll really find out how important it is to them.

3. Don’t Return Calls for Interviews: First, make sure your voice mail plays Eminem or Snoop Dogg while they wait.  Don’t use your name or phone number in your message, either.  You want to keep ‘em guessing.  If you really want to get them, don’t return a call for an interview, even if you can’t make it or already got another job.  You don’t owe them anything, why bother?

4. Be Late for the Interview: Being fashionably late is the new black, right?  Nobody ever arrives exactly when expected — why should you?  Don’t bother leaving early just in case you hit traffic or weather problems.  If they want to hire you, they’ll wait for you.

5. Try to be as Overqualified as Possible: Sure, the ad says “part-time,” and the pay is set, but deep down inside, you’re sure because you have so much experience that they want you to transition to full time, at twice the rate the current employees earn.  Darn it, you’re worth it!  Be sure they know all about your law school degree and dual MBA’s while you’re at it.  They probably just aren’t aware that they need someone of your caliber, or they would have advertised it.

6. Show Desperation: You’ll do anything to get this job, and make sure they know it.  Offer to pay them to hire you. Mention your eviction notice and car repossession.  Offer to name your third child after the owner.  This is such an attractive quality in an applicant, and you can never look too desperate or too thin.

GOOD LUCK, Class of 2011!

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Counterintuity named “California Small Business of the Year”

Thursday, May 5th, 2011

Counterintuity is quite honored to have been named the “California Small Business of the Year” for California Assembly District 43 by the California Small Business Association.  Thanks is due to each of our clients, employees and supporters, as well as Assemblyman Mike Gatto for submitting us for nomination.  Thanks to you, we’ve experienced incredible growth in the past few years, and we’re growing by leaps and bounds again in 2011.  We look forward to receiving our award along with other small businesses from the State Legislature in Sacramento on June 6.  

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