Category News



Counterintuity moves into larger space in Burbank

Counterintuity has more than doubled its space in Burbank. The move reflects significant growth the company experienced during 2010, as well as future expansion plans. “We continue to grow to meet the needs of our clients,” Counterintuity CEO Lee Wochner said. “Our new space keeps us close to many of our clients, while helping us to better serve them.” “It…

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Do gurus get more followers?

I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t.  100 more followers on average, to be exact. So instead of “Social Media Director,”…

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Good websites can’t be rushed

Search Google for website design, and you’ll see claims such as “We Design Fast Websites” and “We’ll Build Your New Website in Less Than 20 Minutes!” When it comes to making websites, it’s true that faster is better.  Yet that only refers to the performance of your site, or the speed and efficiency at which your website responds. A good…

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How I was suspended by the Google+ police

As a Director of Social Media and Communications, I am having a really hard time with Google+. Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name.  Yep. Lisa Singelyn.  The name I took 20 years ago when I married my husband, and have used everyday since then without issue (except that no one…

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Marketing manhood

My 18 year-old son got this package in the mail the other day.  I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer.  ”This is an awesome…

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Take another look before you post

We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…

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Counterintuity in transit

Yes, we moved to bigger offices. But there’s another way we’re “in transit:” we currently have ads for several clients running in different markets around the country. Here’s an example of the transit ads running on the SEPTA (Southeastern Pennsylvania Transit Authority) system of rail and bus throughout Philadelphia and environs, for our client Federation Early Learning Services.

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How to blow a job interview

We recently posted online for a new position for hire, and were pleased (and shocked) to receive more than 200 applications. What’s even more shocking were the mistakes the applicants made in the job search process.  Since the class of 2011 is about to embark on a major job hunt, we thought we’d add our just-learned tips from an employer’s…

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Counterintuity named “California Small Business of the Year”

Counterintuity is quite honored to have been named the “California Small Business of the Year” for California Assembly District 43 by the California Small Business Association.  Thanks is due to each of our clients, employees and supporters, as well as Assemblyman Mike Gatto for submitting us for nomination.  Thanks to you, we’ve experienced incredible growth in the past few years,…

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Bin Laden malware alert

Our IT partner has just cautioned us about  a new piece of malware that is circulating the web.  It seems to be linked to news articles pertaining to Osama Bin Laden’s death. Malware creators are fabricating fake news stories and then poisoning the links and photos; if you click on one of these links, it begins the process of introducing…

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