Category News



Counterintuity moves into larger space in Burbank

Counterintuity has more than doubled its space in Burbank. The move reflects significant growth the company experienced during 2010, as well as future expansion plans. “We continue to grow to meet the needs of our clients,” Counterintuity CEO Lee Wochner said. “Our new space keeps us close to many of our clients, while helping us to better serve them.” “It…

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The world’s most overused phrases

After a particularly rough medical year for my extended family, we have been inundated with well-wishing cards, calls and social media posts.  While I have no doubt that each one is sincere in heart and purpose, there are two words repeated over and over that have come to make me shudder rather than savor the sympathy. “You are in our…

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It’s the cry of the Tiger

As a publicist and crisis communications coordinator, I have to give Tiger Woods an “A’ for his speech today.  Sure, it would have been better had he come out with a public mea culpa a few months ago.  And yes, he probably shouldn’t have chastised the media for stalking his kids– that came across as angry and self-serving.  But overall,…

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Jack Black gives back at Renal Teen Prom-film at 11!

Counterintuity’s publicity department was honored to handle the PR and social media for the Renal Support Network’s 11th annual Renal Teen Prom.  In addition to several local news stations and newspapers covering the event, our wire press release was rated the #2 most viewed multimedia release on BusinessWire on 1/20/10, and received an astounding 8,770 unique impressions and 979 release views!  The…

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Sport Chalet Takes Twitter to the Limit!

How Sport Chalet helped me discover how Twitter is best used by big business.

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DE-Branding A New Madison Ave. Trend?

You’ve heard of branding, but DE-branding?  In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible.  But indeed, last week beleaguered financier AIG decided to go incognito.  Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged financial shenanigans have taken place–from…

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Marketing then… and now

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A Message Watered Down

Timing is everything.  Especially when it comes to public relations.  Los Angeles Mayor Antonio Villaraigosa chose today–when we’ve had almost 2 inches of rain in the past week, with more to come this weekend–to announce “severe water-use restrictions” in the Metropolitan Water District.  The Mayor urged residents to take shorter showers and reduce lawn watering to avert a severe water crisis. …

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