↑

Category Facebook



How to run a winning Facebook contest

A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and more. Is it time you…

read more

Do ads enhance your life?

Daily life consists of so many details that can be lumped into the category of “minutiae”.  All those little things you hardly notice but subconsciously take in.  More often than not, advertising falls into this category.  From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is…

read more

It’s all in how it’s packaged

With the regular mail bills moving to e-bills, paper newsletters moving to e-newsletters, newspapers becoming an extinct news source, and receiving e-cards rather than regular cards, it seems that “new” marketing is all on the internet. WRONG. I loved typing that just now, and here’s why: the other day I received this envelope. What could it be? And who from??…

read more

Don’t shoot the medium

This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…

read more

Click-through breakthrough

When I left you last decade, I was talking about the purpose of an email blast… An email blast’s purpose is NOT to sell. Counterintuitive, I know. Email attention span is too short. The goal of an email is to get the reader to click-through to your website. Emails need to be as quick paced as today’s world. It would…

read more

What the Heck is Marketing and Why Do I Need It?

When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?”

read more

Sport Chalet Takes Twitter to the Limit!

How Sport Chalet helped me discover how Twitter is best used by big business.

read more

Fashion statement

This photo in from Penny, our graphic designer– How would you market this product?

read more

Black and White and Seen All Over

Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do anything but answer the phone.…

read more

Retrain. Rethink. Retool.

“It’s time to Retrain, Re-think and Retool.”

read more
previous posts

Search

Subscribe to our blog via email

Archives

Categories

Digital marketers who get you ready for now.