Hey baby, what’s your sign?
Check out Seth Front’s interview on Jewish Life TV! You can also check out his website: www.jewzo.com for a closer look at the merchandise and to find out your sign on the Jewish Zodiac!
read more- by Faith
- posted at 10:06 am
- January 23, 2009
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Recession? What Recession?
What’s missing from this photo? About seventy-five squabbling siblings, several (though not enough) overwhelmed staffers, a couple dozen frazzled parents (including me), and the line leading out the door past Starbucks. Because, when it comes to the economic “downturn,” the only thing down at GameStop stores I have visited recently is their inventory. Halfway between the Christmas Eve peas and mashed potatoes, I recalled “THE GAME”. …
read more- by Lisa
- posted at 11:52 pm
- December 27, 2008
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Reporter turns buttons into bobble heads
Not quite magic BUT… before elections, KCal9 and CBS 2 did a local story on one man’s political memorabilia button collection. Watch until the end– Due to Lisa’s publicity, Elect-a-head‘s presidential bobble heads soon appear in the hands of the reporter!
read more- by Faith
- posted at 11:32 am
- November 25, 2008
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Flat is the new up
When it comes to revenue, “Flat is the new up.” That’s what I heard tonight at UCLA’s Anderson School of Business from Norm Brodsky and Bo Burlingham, co-authors of the terrific new business book “The Knack.” Where did they hear it? From people at the recent Inc. 500 conference. That matches what we’re hearing from many of our clients as well. It’s…
read more- by Lee
- posted at 12:04 am
- November 20, 2008
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Elect-a-head on Ellen DeGeneres
One of the joys going around here at Counterintuity has been seeing our client’s presidential bobbleheads appear on the Ellen DeGeneres show. The spotlighted products are by one of our clients, Elect-a-head.com. A big thanks and congratulations goes out to Lisa, our publicist, who by connecting with the major producers on various TV networks and shows, made it possible to…
read more- by Faith
- posted at 11:49 am
- November 14, 2008
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It is what it is — and it’s worth a lot
There’s no good synonym for the word “artistic.” Try finding one yourself: “tasteful” isn’t even close, and neither is “aesthetically pleasing,” as suggested by Webster’s. Most often, “artistic” is defined by itself: as being of or related to art. One indicator of uniqueness is when a thing is defined best by itself. Without some way to define it except by…
read more- by Lee
- posted at 10:38 am
- July 10, 2008
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Yes, but what do they DO?
Whenever I do a live presentation I include a bunch of shots of businesses that through their signage display a disconnect between their identity and their messaging. In other words, they aren’t saying who they really are. (And that, as we know, hurts business. If you’re not sure what it is, you aren’t buying it.) I’m sure I’ll be adding…
read more- by Lee
- posted at 5:05 pm
- August 4, 2007
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How to shrink your prospect list
Last week I saw a former colleague I hadn’t seen in a couple years. She’s now with a new company. The next day I emailed her to follow up. Since then, she’s gotten our Counterintelligence newsletter. So that’s one personal contact, and one (monthly) semi-automated contact from us. From her end, I got a robot contact (an email) the first…
read more- by Lee
- posted at 2:41 pm
- June 22, 2007
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