Is Facebook Timeline for Pages a small business killer?
For a social network that relies on goodwill (aka advertising dollars) from businesses, it’s telling that Facebook has essentially shut out marketing and PR from their newly-released Timeline for Pages format. Businesses formerly enjoyed a robust cache of “free” functionality on iframes to promote sales, including for custom welcome tabs inviting users to like and share the page; e-mail and…
read more- by Lisa
- posted at 4:42 pm
- March 1, 2012
- 1Leave a comment
What *is* content marketing anyway?
What is content marketing? Content marketing is something most marketers have done for years without ever knowing that it had a name. I don’t remember learning about it in journalism school, yet I’ve provided content marketing to my clients since my first day at my first marketing job. The only difference is that now, I’m sharing it online. Content marketing…
read more- by Lisa
- posted at 12:20 pm
- January 23, 2012
- 7Leave a comment
How to run a winning Facebook contest
A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and more. Is it time you…
read more- by Lisa
- posted at 11:58 am
- December 21, 2011
- 1Leave a comment
Google+ has launched business pages!
We wanted to be sure you knew that Google+ launched Business Pages yesterday. Here are some questions we thought you might have: What does this mean? Google now allows business and brands to join Google+, Google’s social network. Facebook has had business pages for a while and we were all waiting for Google to join the party. Why should I…
read more- by Lisa
- posted at 12:40 pm
- November 8, 2011
- 0Leave a comment
Do gurus get more followers?
I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t. 100 more followers on average, to be exact. So instead of “Social Media Director,”…
read more- by Lisa
- posted at 1:20 pm
- August 23, 2011
- 0Leave a comment
Take another look before you post
We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…
read more- by Emily
- posted at 11:34 am
- July 12, 2011
- 0Leave a comment
Sturgeon’s law
I just got in from giving a presentation about social media. At the end, I took questions. Here was the first question: “Most social media seems so… trivial.” Me: “What’s the question?” “What’s your response?” Me: “I agree. So is most human speech. So is most of everything. It’s Sturgeon’s Law: 90% of everything is crap. BUT — the other…
read more- by Lee
- posted at 7:58 pm
- June 23, 2011
- 0Leave a comment
Don’t buy into the Facebook iframes hype–YET
We have been diligently researching the Facebook switch on Friday from FBML to iframes. Our advice? Don’t panic. Static FBML will be around for awhile. All this move changes is that developers and designers now need to know HTML and have access to a hosted site in order to make custom applications and graphics for your Facebook page. Most page owners…
read more- by Lisa
- posted at 2:44 pm
- March 10, 2011
- 0Leave a comment
Tracking your reputation online for free
My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not. The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such as Yelp, Twitter, Facebook and…
read more- by Lisa
- posted at 11:03 am
- September 3, 2010
- 0Leave a comment
Do ads enhance your life?
Daily life consists of so many details that can be lumped into the category of “minutiae”. All those little things you hardly notice but subconsciously take in. More often than not, advertising falls into this category. From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is…
read more- by Emily
- posted at 11:21 am
- June 8, 2010
- 0Leave a comment
