Social media marketing is no business for teens
What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.
read more- by Lisa
- posted at 10:25 am
- May 7, 2010
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Social media impressions score big
We all knew that social media was important and our friends and fans sharing and liking our posts was fabulous. A report was released today from Nielsen and Facebook that confirms that social impressions are more than fabulous, they increase someone’s intent to purchase. “The Value of Social Media Ad Impressions” study measured the impact of 3 types of Facebook…
read more- by Amy
- posted at 8:29 pm
- April 20, 2010
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Don’t stop playing in the middle of the game
“If your online pages are slowly rotting away, then so is your reputation.”
read more- by Lisa
- posted at 8:45 am
- March 19, 2010
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Don’t shoot the medium
This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…
read more- by Amy
- posted at 11:41 am
- March 18, 2010
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Twitter followers and Facebook fans are more likely to buy from you
“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged” A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you. Consumers expect brands to be…
read more- by Amy
- posted at 4:07 pm
- March 11, 2010
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How to break all the new marketing rules while posting enormous growth
As this story about Apple’s seemingly head-scratching marketing approach shows, if you’re Apple and you want to wipe your feet with new marketing rules, you need a superior product. (And, actually, that applies to everyone.) But you also need a strategy. In Apple’s case, that means pursuing the right positioning: “cool,” “in-the-know,” “elite.” Take a look at their “I’m a…
read more- by Lee
- posted at 1:59 pm
- December 9, 2009
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The top 50 companies that are making social media work
Coincidentally timed for release with our social media seminar Get Connected!, which goes on sale today, here’s Slate’s ranking of the companies that make social media work. Unsurprisingly, they start by profiling successes with Facebook: Why Facebook? After all, social media is highly fickle; there is some reason to think that as soon as a site becomes an effective platform…
read more- by Lee
- posted at 9:07 am
- November 30, 2009
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“Tweeting their way to the top” Features CI President Amy Kramer
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”
read more- by Lisa
- posted at 9:24 am
- August 8, 2009
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Sport Chalet Takes Twitter to the Limit!
How Sport Chalet helped me discover how Twitter is best used by big business.
read more- by Lisa
- posted at 9:01 am
- July 28, 2009
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Twitter: Big Brother or Consumer Comrade?
A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance. After 10 minutes, a group of us walked out, and I tweeted my exasperation to no one in particular. Not long after, I found an amazing deal on a popular Chardonnay at a local grocery chain and was compelled to tweet…
read more- by Lisa
- posted at 7:19 pm
- July 12, 2009
- 0Leave a comment
