Archive for the ‘Facebook’ Category

How to disable Facebook’s ticker for good

Wednesday, February 8th, 2012

Facebook’s ticker has been perhaps the most hated “upgrade” since the social network’s inception eight years ago this month.  Seeing every song your friend listens to on Spotify, watching friends chit-chat with people you’ve never heard of, and the sheer distraction of continual movement in your peripheral vision caused millions of fans to complain to Facebook.  Now, it seems they’ve (somehow) heard you.  With little fanfare and no announcement, Facebook added the ability to disable the ticker in both the sidebar and in newsfeed.  We’re more than happy to show you how to make it disappear in an easy 2-step process.

 

1. On the bottom right of your profile HOME page, under the online chat bar, find the grey arrow notated in the photo above.  Click on it, and the ticker (and also your online chat status bar) is removed from your sidebar.  Note that these two functions are intertwined.  You remove both when making this change.

2. On the HOME page of your profile, just under your name, you’ll find that same grey arrow as we point out in the photo above.  Click it, and the ticker  is also removed from your newsfeed. Ta dah!

This is great news for those who dont want to be constantly bombarded with seemingly mundane items.  However, should you decide you miss it, or find the ticker an easier method to interact directly with friends, then all you have to do is reverse this process.  Happy Facebooking to all!

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

How to run a winning Facebook contest

Wednesday, December 21st, 2011

A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions.

Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and more. Is it time you held a Facebook contest? Here are some tips:

1. Plan ahead
Running an online contest takes planning. What are your social media goals? Do you want more fans or more engagement? Are you running a contest or a sweepstakes? Who will fulfill the prizes? Be sure to have a detailed plan before beginning any promotion.

2. Consider your target demographics
Do you want to microtarget your fans or not? If you’re strictly B2B, how can you ensure that you get businesspeople rather than stay-at-home moms to enter? (Offering an iPad is great, but everyone wants one.) Think ahead and target only the entrants you want.

3. Follow Facebook’s rules
We see promotions daily that are being run in violation of Facebook’s terms. Be sure to read and understand the rules here before beginning any type of promotion. Note that votes and entries can’t be made on the wall without a third-party app like the one we made for our client Hotel Amarano.

4. Promote, promote, promote
Just holding a contest doesn’t mean that droves of people will enter. You need to promote your contest via advertising and online posting as your budget permits. Unless you plan to give away loads of cash, you need to continue to spread the word throughout the contest.

5. Make it easy to enter
Scavenger hunts, point-accruing games, essay contests and other multistep contests are too hard and turn people away. Make it easy to enter and even easier to win, and you’ll get more participants. Of course, collecting emails must be part of the process.

6. Reward participation
Keep in mind that people are taking the time from their busy lives to help promote your company. Respond to all questions and comments and continue to engage with your community. Thank each entrant and perhaps even give a token gift for every entry. We saw bumper stickers (cost: under a buck) fly out the door for a contest we ran recently; for another, we gave every entrant a surprise discount code.

7. Follow up
Make sure prizes are awarded and sent in a timely manner. Ask the winner to send photos with the prize to share with your Page, and send out press or social media posts. Participants want to see that a real person won. Be sure to use the emails you collect from participants to send follow-up messaging.

If you want to get more qualified leads easily, and want to run a contest on Facebook to help, call us at 818-848-1700. We’ll help you do it right.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

There’s no such thing as a free (plane) ride and other Facebook rumors

Tuesday, December 13th, 2011

It’s hard to believe that my Facebook friends–mostly college-educated–are so gullible.  The same people that teach their children not to take candy from strangers are the very ones who are propagating the most ridiculous rumors on Facebook, without even checking their facts.  Just to be clear:

1. Costco is not giving away $1000 gift certificates to all of their Facebook fans–or $100 ones.  Nor are Cheesecake Factory or Walmart.

2. Facebook is NOT shutting down on March 15th.  Probably not ever.

3. Southwest Airlines is NOT giving away two free air travel tickets to those who follow a special online link.  The only thing you’ll get from that link is a virus and a headache.

Actually, about the only free thing you can get on Facebook right now is Facebook itself.  (Hoax #4 solved-Facebook is not planning on charging a fee).  That, and my sage advice: Don’t pass on links you know nothing about just because your neighbor’s second cousin posted it on his wall. Trying to take back a stupidly shared rumor is like trying to put toothpaste back in the tube.  Messy and ultimately impossible.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

How my Facebook profile got hacked

Tuesday, September 13th, 2011

Last week, my Facebook profile was hacked.  ”I” began sending messages to my Facebook friends about a getting a great deal on Viagra.  I became suspicious when I began getting e-mails from friends wondering how I knew they needed that particular product (or proudly boasting that they didn’t).

You’ve no doubt seen them: “Lisa, I won a FREE iPad, click here to see how!” “I got a new Dell computer for free, NO JOKE.”  The messages usually contain a link, which will take you to a website that tries to extract personal information from you.

Everyone seems to know what to do if you receive one of these posts or e-mails: DO NOT CLICK ON THE LINK.  Those who unsuspectingly send the posts know to immediately change their password.

But I wanted to know HOW my Facebook page got hacked.  I use a secure connection on Facebook.  I have the best anti-virus, anti-phishing, anti-malware programs I can get.

It turns out that most scams come from users themselves.  The times I took a quiz, installed a Facebook game, or added an app to my profile? Who reads the “fine print” screen specifying what permissions the app needs to proceed?  Guess what? These permissions can include almost anything they want to ask for, and may even include accessing your Facebook account even when you’re not logged in. If you’re like me, and don’t read these screens carefully, you can actually be responsible for giving  away your personal information – and that of your friends – and inviting hackers in.

Yes, it turns out being hacked was my own fault.  It could have been adding “Words with Friends”, or maybe “Twitter” or even “Birthday Calendar”.  My hack happened right after I imported my Facebook photos to my new Droid. Whatever the case, I never even looked to see what info I was giving them, and I have no idea who “them” may be.

Facebook continues to work on improving security, but it turns out they just can’t save me from myself. From now own, I will pay close attention to what permissions I give apps, if any.  And if it asks for too much information, I’ll just say no.  I may have to stop playing Bingo or chatting on Facetime, but I promise you’ll never get a Viagra message from me again.


  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

A day of digital detox

Wednesday, July 6th, 2011

Yesterday,  thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet.

For the first hour, sheer terror set in.  No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible.  By hour three, with a bevvy of IT and AT & T (whoops, spilled the beans) specialists working on our equipment like a fine-tuned team of neurosurgeons, panic had turned to acceptance.

Forced to work offline, some began writing, others reading printed materials and whitepapers long ago placed in the “Must Read” box.  Though disconnected from the 21st century, we connected with each other, our clients and our industry by makeshift methods our grandparents would have thought customary.

Yet an inexplicable calm and sense of accomplishment filled the air, even into hour five.  We had unintentionally yet successfully “unplugged” for the day. Instead of Armageddon, we experienced a temporary respite from the online hullabaloo.  We caught our collective breaths, read about advancements in our industry, brainstormed aloud and on paper, and recollected (or for the youngers, learned) what it was like to be marketers in the pre-digital era.

The Internet is back up today. While we’re all ecstatic to have the trappings of our modern workspace back, our unintentional day of surrender taught us that an occasional day spent unwired can be a beneficial and even necessary experience.

In fact, we can’t wait to tell everyone on Facebook about it!

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

Goodbye, dear friends

Friday, April 15th, 2011

I have spent the better part of the morning UNFOLLOWING people on Twitter and Facebook. Why? Because they serve no purpose in my life.  Social media is called “social” for a reason.  It’s about conversation and engagement; about you keeping  up-to-date on my life and you on yours because we no longer have the time or energy to call or write each other.  I accepted your friend request (or vice-versa) because I thought you wanted to connect.  If  you’re not willing to play along, then slowly step away from my social media.

Who are these people I cast aside?

1. It’s All About Me’s:  You know the type. Their kid got accepted early decision to Harvard, they were awarded top agent in the nation, they’re in the celebrity green room at the Super Bowl (and posting everything from a photo of the Packers-colored rice on their dinner plate to pictures with sports stars way past their prime).  Along the way, you’ve liked most of their posts, congratulated their kids, and even let them know how jealous you are that they got to pose next to 90′s superstars.  Yet they have NEVER commented on your posts or re-tweeted you.  It’s like being at a cocktail party with someone that talks and talks and never asks about you.  So I did what I’d do at a party.  Excused myself and walked away.

2. Lurkers: These are the followers that hide in the shadow, catching you at the market with a “That was a great photo of you at the Chamber meeting last week.  Oh, and hope your mom is feeling better after her surgery.”  What?  I actually friended this person?  Why doesn’t he make his online presence known?  Why doesn’t he ever comment about himself or his family? Why doesn’t he tell me he reads my posts and looks at my photos? Isn’t this supposed to be about engagement and two-way streets?  To me, these people are creepy; not self-sacrificing.   Truly altruistic people wouldn’t join Facebook.  Lurkers are the ones you really have to watch out for.  They’re watching your every move stealthy.  What are they afraid of?  Why don’t they interact?  All I know is I’m afraid of them, so buh-bye!

3. Door-to-Door Salesmen:I’ve been pitched everything from slippers to rap dance lessons online.  And the answer is still NO.  If I wanted high quality Botox/mattress pads/insect repellent or any of the myriad of over-priced clothes, shoes, jewelry and/or purses you hock incessantly, I promise, you would be the first one I’d call.  In the meantime, how about telling me what you’ve been up to since we last saw each other in eighth grade?   Posting a few pics of your family instead of your “exclusive” spring product line?  I actually care a lot more about where you’re gong on vacation than I do about the hostess points I could get for inviting my friends to your Tupperware party.  If you want to join the conversation, jump in.  But for now, I’m done hearing about your purses that match my eyes and also make dinner for five as well.  Ta-ta!

4. Eeyore’s: Your kid has a 103 fever for the third time this year, your mother had emergency surgery, your car broke down and you don’t have the money to fix it, and your husband lost his job.  Guess what?  Me, too.  I have no problem hearing about the bumps in your road once in awhile, nor do I have a problem posting mine. But honestly, did you miss the half-full glass over there?  I generally have a high tolerance for pain, but not for your daily woe-is-me epic.  Go find me three positive things to say about your day, and I might let you back in.

5. TMI’s: These used to come yearly in Christmas letters; now we get them daily, and some recent ones have been doozies.  How do I say this delicately?  I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND.  NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.  Enough said.  Hasta la vista, baby.

I am the first to admit I’m not perfect.  I’ve posted a few items that I later deleted; I’ve embarrassed my kids; I even had a local store owner send me hate mail for a post I wrote about his poor business practices.  But one thing I know I am is a good social citizen.  I’m in this to learn as much about you as I can; to celebrate your joys and cry along with you if needed.  I friended or followed you for the same reason.  Maybe it’s me.  Maybe I expect too much out of this “social” media stuff.  But until I get back from you what I put into it, I’m done with you.  I hate to say this, but it’s likely for your own good.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

Don’t buy into the Facebook iframes hype–YET

Thursday, March 10th, 2011

Courtesy of blog.madarco.net

We have been diligently researching the Facebook switch on Friday from FBML to iframes.  Our advice?  Don’t panic. Static FBML will be around for awhile.

All this move changes is that developers and designers now need to know HTML and have access to a hosted site in order to make custom applications and graphics for your Facebook page. Most page owners don’t realize that this is simply a change in how the coding of a Facebook app (i.e. a custom page) works.  It’s a slow phasing out of Static FBML, Facebook’s proprietary application that allows users with little coding experience create custom tabs Facebook Pages.

With an iframe application, the main difference is that content must now be located within an HTML document that is hosted outside of Facebook’s servers—usually, your own website (although they can and should be hidden). An iframe is simply HTML code or “inline frame.”  Basically, customs apps will now be a hosted “web page” layered on top of your Facebook Page.  And your designer will need to know HTML.

There is already a lot of hype surrounding this change, and a lot of companies are trying to make money off of it, such as Wildfire and Involver, to name a few.  Don’t buy into the propaganda.  Remember that “Free for 3 months” is not ultimately free.

In fact, there’s even a possible SEO downside to switching to iframes. At present, search engines do not crawl content within iframes, so anchor text links on your existing FBML tabs will not be crawlable.  Unless something changes, iframes have absolutely no search engine value, and FBML does.

Your existing Static FBML tabs (like welcome pages and contests) will be fully supported by Facebook for a while. They can still be edited or replaced with new FBML code. No page owner with FBML-based apps needs to panic.  When your current FBML apps no longer serve your audience, that’s the time to look into iframes.  Right now, the cost of recoding into HTML and adding monthly hosting fees are too high to justify a switch.

For the near future, there is no reason we can see to upgrade existing static FBML tabs to iframes. Rest easy for now, Facebook  friends.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

And the winner is…

Wednesday, December 1st, 2010

Congratulations to Ruth Pangilinan of Broadway San Jose! Her counterintuitive marketing idea won her a one-of-a-kind Counterintuity Flip video camera. Be sure to see her idea, and all the other great submissions, on our Facebook video page!

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

Marketing that makes you Flip!

Thursday, November 18th, 2010

Thank you to everyone from NAMP who stopped in at our booth and entered our contest to win a (free!) Flip video camera! To everyone else: Click here to view the submissions and vote for your favorite! >

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati

Tracking your reputation online for free

Friday, September 3rd, 2010

My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not.  The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.”

With the advent of services such as Yelp, Twitter, Facebook and other social media platforms, customers no longer have to wait to get out the door to write a letter of complaint or praise via snail mail.  They can–and will– do it right there under your nose.  Anyone at any time can generate a social media post that describes you inaccurately or criticizes your performance, service or product. Social media sites make it easy to to trash everything from bad food to slow service, and that is not what you want potential clients to find online. If you’ve spent any time making a good name for yourself, keeping it so online is a priority.

We recommend you track what people are saying about you online at least once a week.  Here are our favorite free tools (there are many good paid services, as well):

Social Mention This real-time Internet tracking aggregates mentions about your brand from across the web (and the universe, they proclaim) to give you a snapshot of who is talking about you and what they are saying.  While it’s not 100% accurate (we find it sometimes pulls in other accounts if you have a common Twitter or Facebook name), it does a great job of finding blog forum and Twitter mentions.  While it dishes out some questionable metrics (Passion? Sentiment?), the lists of top keywords, top hastags and top users it returns is invaluable information for your social media monitoring.

MonitorThis is another easy search tool that  feeds mentions from 26 various search engines like Google Blogsearch, delicious, MSN, Yahoo News, Flickr and many others.  What’s particularly nice here is that it features a ‘Get as RSS’ button that lets you directly subscribe to a list of feeds it pulls up.

Board Tracker watches conversation in discussion forums and keeps you up to speed on mentions. Just set alerts based on your specific keywords and you’ll be notified any time your brand’s name is mentioned in a forum.

TweetBeep is a Twitter tracker that keeps track of conversations that mention you, your products, your company, your brand–and gives you frequent e-mailed updates.

Google Alerts are regular email updates of the latest relevant Google results (web, news, etc.) based on your choice of keyword or topic.

The real answer to online reputation lies in constantly building, updating  and maintaining your online brand. This way, any negative commentary is automatically countered by positive news and information you’ve already put out.

  • Digg
  • del.icio.us
  • StumbleUpon
  • Reddit
  • Facebook
  • LinkedIn
  • Tumblr
  • Twitter
  • Add to favorites
  • FriendFeed
  • Google Bookmarks
  • PDF
  • Posterous
  • RSS
  • Technorati