There’s no such thing as a free (plane) ride and other Facebook rumors
It’s hard to believe that my Facebook friends–mostly college-educated–are so gullible. The same people that teach their children not to take candy from strangers are the very ones who are propagating the most ridiculous rumors on Facebook, without even checking their facts. Just to be clear: 1. Costco is not giving away $1000 gift certificates to all of their Facebook…
read more- by Lisa
- posted at 4:14 pm
- December 13, 2011
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Google+ has launched business pages!
We wanted to be sure you knew that Google+ launched Business Pages yesterday. Here are some questions we thought you might have: What does this mean? Google now allows business and brands to join Google+, Google’s social network. Facebook has had business pages for a while and we were all waiting for Google to join the party. Why should I…
read more- by Lisa
- posted at 12:40 pm
- November 8, 2011
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How my Facebook profile got hacked
Last week, my Facebook profile was hacked. ”I” began sending messages to my Facebook friends about a getting a great deal on Viagra. I became suspicious when I began getting e-mails from friends wondering how I knew they needed that particular product (or proudly boasting that they didn’t). You’ve no doubt seen them: “Lisa, I won a FREE iPad, click…
read more- by Lisa
- posted at 6:22 pm
- September 13, 2011
- 1Leave a comment
Do “gurus” get more Twitter followers-UPDATE
An update on my journey to Zarella’s “Guru 100.”
read more- by Lisa
- posted at 2:41 pm
- September 9, 2011
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Do gurus get more followers?
I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t. 100 more followers on average, to be exact. So instead of “Social Media Director,”…
read more- by Lisa
- posted at 1:20 pm
- August 23, 2011
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How I was suspended by the Google+ police
As a Director of Social Media and Communications, I am having a really hard time with Google+. Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name. Yep. Lisa Singelyn. The name I took 20 years ago when I married my husband, and have used everyday since then without issue (except that no one…
read more- by Lisa
- posted at 4:30 pm
- August 5, 2011
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Take another look before you post
We all do it. We rely on it in our everyday lives. We put our faith, and more importantly our business, in the hands of spell check. And what’s worse is that we all know how dangerous that can be. More than one large company, and countless smaller ones, have suffered. So be sure to run any promotional materials or…
read more- by Emily
- posted at 11:34 am
- July 12, 2011
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A day of digital detox
Yesterday, thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in. No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible. By hour three, with a bevvy of IT and AT &…
read more- by Lisa
- posted at 10:46 am
- July 6, 2011
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Sturgeon’s law
I just got in from giving a presentation about social media. At the end, I took questions. Here was the first question: “Most social media seems so… trivial.” Me: “What’s the question?” “What’s your response?” Me: “I agree. So is most human speech. So is most of everything. It’s Sturgeon’s Law: 90% of everything is crap. BUT — the other…
read more- by Lee
- posted at 7:58 pm
- June 23, 2011
- 0Leave a comment
Goodbye, dear friends
I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND. NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.
read more- by Lisa
- posted at 1:03 pm
- April 15, 2011
- 6Leave a comment
