How important is your email title?
In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…
read more- by Emily
- posted at 12:16 pm
- February 14, 2012
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Marketing manhood
My 18 year-old son got this package in the mail the other day. I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer. ”This is an awesome…
read more- by Lisa
- posted at 8:47 am
- July 21, 2011
- 1Leave a comment
Old news and the new 24/7
The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…
read more- by Lee
- posted at 10:45 am
- August 24, 2010
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Sorting out complexity
In the spirit of Back-To-School, and the year being more than half way over, now’s a good time (as any) take inventory on the current situation–fall’s spring-cleaning, so to speak. What is the current situation? “The current situation” is that it can always be better. What are the steps to transforming a situation so it is better? 1. Identify that…
read more- by Faith
- posted at 9:00 am
- August 17, 2010
- 0Leave a comment
