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How Facebook’s Timeline will change your custom landing pages

Many of you have asked, “What will happen to our custom Facebook welcome pages and apps when the change to Timeline is made on March 30? True to form, Facebook is doing away with what they call “canvas apps” or “tabs” as it did away with FBML when it introduced iframes.  What does this mean for your business page? According…

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Is Facebook Timeline for Pages a small business killer?

For a social network that relies on goodwill (aka advertising dollars) from businesses, it’s telling that Facebook has essentially shut out marketing and PR from their newly-released Timeline for Pages format. Businesses formerly enjoyed a robust cache of “free” functionality on iframes to promote sales, including for custom welcome tabs inviting users to like and share the page; e-mail and…

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How important is your email title?

In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…

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What *is* content marketing anyway?

What is content marketing? Content marketing is something most marketers have done for years without ever knowing that it had a name.  I don’t remember learning about it in journalism school, yet I’ve provided content marketing to my clients since my first day at my first marketing job.  The only difference is that now, I’m sharing it online. Content marketing…

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How to run a winning Facebook contest

A recent study by Exact Target showed that the main reason people “Like” a business’s Facebook Page is to get special offers and promotions. Facebook contests offer many benefits. They can increase Likes and fan engagement on your page; secure relevant and targeted fans; add to your e-mail list; increase traffic on your website; and more. Is it time you…

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Marketing manhood

My 18 year-old son got this package in the mail the other day.  I almost threw it out, but thought maybe we could use it in the guest bathroom or for emergencies. Imagine my surprise (and my marketing mom pride) when he seemed as excited about his new manhood kit as he was his new computer.  ”This is an awesome…

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Don’t buy into the Facebook iframes hype–YET

We have been diligently researching the Facebook switch on Friday from FBML to iframes.  Our advice?  Don’t panic. Static FBML will be around for awhile. All this move changes is that developers and designers now need to know HTML and have access to a hosted site in order to make custom applications and graphics for your Facebook page. Most page owners…

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Old news and the new 24/7

The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…

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Sorting out complexity

In the spirit of Back-To-School, and the year being more than half way over, now’s a good time (as any) take inventory on the current situation–fall’s spring-cleaning, so to speak. What is the current situation? “The current situation” is that it can always be better. What are the steps to transforming a situation so it is better? 1. Identify that…

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Social media marketing is no business for teens

What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.

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