Old news and the new 24/7
The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…
read more- by Lee
- posted at 10:45 am
- August 24, 2010
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Sorting out complexity
In the spirit of Back-To-School, and the year being more than half way over, now’s a good time (as any) take inventory on the current situation–fall’s spring-cleaning, so to speak. What is the current situation? “The current situation” is that it can always be better. What are the steps to transforming a situation so it is better? 1. Identify that…
read more- by Faith
- posted at 9:00 am
- August 17, 2010
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15 minutes of adventure
One thing I look forward to is the annual staff retreat. As a staff, we set a day to discuss the inner workings of Counterintuity. We put ourselves through the same strategy facilitation we offer to our clients, and examine how we can work better together, smarter (not harder) and ultimately—how we can better serve our clients. As a whole,…
read more- by Faith
- posted at 1:40 pm
- November 12, 2009
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Writing on walls
We write on the walls all the time (albeit on jumbo Post-It pads). It’s a great way to freeflow ideas — for designs, for campaigns, for new initiatives. Because those 3′ x 2′ Post-It pads are portable, we’ve used them on client engagements both local and out of state. But for projects in the office, I’m thinking maybe all we…
read more- by Lee
- posted at 6:55 pm
- April 27, 2009
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Don’t get stuck in the 1970′s
It’s easy to get stuck, while everything around you changes. Just keep doing what you’ve been doing, and don’t look around. The major airlines are stuck in the 1970′s. (Or some other previous era.) Don’t believe it? Fly one of them — and then fly Virgin America, as I did last week. The proof is in the pictures. Here’s your…
read more- by Lee
- posted at 7:06 pm
- July 2, 2008
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Why we do what we do
There’s the money, of course. And then there are testimonials like this: Dear Counterintuity: Remember me? Just about THIS time last year I was in the middle of a set of changes that were huge. REALLY BIG change is difficult. Maybe this is no testimonial, but my only ‘jumping off point’ problem was fear, there were plenty of prospects, there…
read more- by Lee
- posted at 7:00 pm
- June 24, 2007
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