How important is your email title?
In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…
read more- by Emily
- posted at 12:16 pm
- February 14, 2012
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Old news and the new 24/7
The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…
read more- by Lee
- posted at 10:45 am
- August 24, 2010
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My own blank screen day
Today, I experienced my own unintended blank screen day. For the first time in years, I spent 6 full hours without online access. Sure, I’ve spent 6 hours away from the Internet, but of my own choosing. Today, silence was thrust upon me by the California desert and a mobile broadband card that can’t connect in this desolate terrain. Now I know…
read more- by Lisa
- posted at 9:45 am
- April 3, 2010
- 0Leave a comment
