Archive for the ‘Culture’ Category

Old news and the new 24/7

Tuesday, August 24th, 2010

The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.)

That’s essentially a 1907 model.

Newsweek’s only hope — after the new owner loses his pants, having already lost his shirt on it — is to make it immediate and interactive. NewsWEEK, aping  Time, was intended to encapsulate all the news in a timely fashion for busy people. People too busy to read 2-3 newspapers a day, as was the norm at the time. That was 1933.  Today, no one would wait a week to find out anything; that’s why the magazine’s best hope is in realizing that the news and information cycle is now 24/7 — 24 seconds, every 7 minutes — and that much of the news comes from individual users, not from press poobahs sitting on high.

Do ads enhance your life?

Tuesday, June 8th, 2010

Daily life consists of so many details that can be lumped into the category of “minutiae”.  All those little things you hardly notice but subconsciously take in.  More often than not, advertising falls into this category.  From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is exposed to hundreds of commercial messages every day.  We all say we’d rather do without them.  Many people pay for services that remove them like XM Radio or Tivo.  But do we really hate them?

I personally think that people have a love affair with marketing.  Though, I’m aware my opinion might be slightly biased.  After reading this article, I realized that these messages reach far deeper than simply getting people to buy.  Even if you don’t notice it outright, you probably let media influence you in more ways than one.  Marketing can inform and entertain, break up your commute or just provide an endless amount of conversation.  Now it seems that commercialism may even help you like your favorite show better.

Some of it is good, a lot of it is mediocre, and (let’s face it) there are some downright ugly messages out there in the world of marketing.  When was the last time you laughed or cried at an ad? How about the last time you bought a product after seeing their media? Do you think those commercial breaks help you enjoy your favorite show more? Let us know what you think.

My own blank screen day

Saturday, April 3rd, 2010

Today, I experienced my own unintended blank screen day. For the first time in years, I spent 6 full hours without online access. Sure, I’ve spent 6 hours away from the Internet, but of my own choosing.  Today, silence was thrust upon me by the California desert and a mobile broadband card that can’t connect in this desolate terrain.

Now I know how addicts feel.  Other than for prolonged absences from Diet Pepsi, I’ve never experienced withdrawals like I did today.  Hello, my name Lisa and I am an Internet addict.

My job as a social media specialist notwithstanding, I use the internet in almost every facet of my life.  What do cook for dinner? FoodNetwork.com.  How to tie my son’s tie for a school event? YouTube.  Visiting east coast colleges with my son? CollegeWeekLive.com. I even solve stupid fights on Google, like a bet my husband had with his friend during the Olympics.  (How many Winter Olympics sports are there? Answer: 15).  That one actually cost me money.

How did we exist before we had the world at our fingertips?  As I ponder this  amidst the never-ending desert horizon—not a building or person in sight—it occurs to me that maybe we didn’t need to.

Here I sit in a car with my family, laughing about silly city names, admiring the beautiful native plants in bloom, and listening to rap music that gives me a headache but simultaneously exposes me to my kids’ minds. 

My phone isn’t ringing, and Skype isn’t sounding. I’m unplugged from the world wide web, but I’m totally tuned in to the world around me.

I could—and should—get used to this.

How Facebook Saved a Town

Monday, August 31st, 2009
The Station Fire in La Canada Flintridge

The Station Fire in La Canada Flintridge

This week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way.  For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our lifeline to each other and to word of evacuations, power outages, friends’ safety, offers of shelter, and even panic and hearsay.

The Facebook phenomenon started August 26 when fire broke out in the Angeles National Forest–a hop, skip and a jump from many residents on the northern side of Foothill Blvd.  As flames grew higher and ashes rained on our sleepy town, TV news covered the Portuguese Fire in Palos Verdes.  Although “our” fire had a name–the Station Fire–no one source was able to provide the up-to-the minute coverage we needed to keep our families and homes at the ready. 

So we did what any good 21st century town does when there’s a disaster–turned to the Internet.  More specifically, Facebook.  We’d rushed to Facebook once before when a runaway truck crashed into an intersection, killing 2 and injuring dozens–but this time it was different.  This time, it was about the emotional and physical survival of an entire town.

It started slowly at first, after a smoky day of fire over the hills.  A few “Is anyone else seeing flames from their house?” and “Has anyone else lost power?” messages began to pop up.  That gave way to a barrage of speculation as to exactly where  the fire was coming from–”I think it’s at the top of Ocean View.” “It is definitely just EAST of me.”  “We are on Green Crest right below that area. It’s not looking good.”

Soon, vacationers and relatives chimed in, quite panicked that their far-away home or family could be affected. “Thanks to LCF Facebookers, I have gotten better info here while out of town than from news sources,” said one.  Another wrote, ” I am in Spain and have been hearing bits and pieces…any info you can send my way would be appreciated.”

As is human nature, as the fire spread, so did the rumor mill. Everyone was certain their neighbor’s cousin’s best friend’s house was in flames.  “Heard two houses are on fire on Starlight Crest. Probably going to spread,” wrote one.  “A  friend said a young woman walking by his house just told him a house on Crown and Knight was in flames.” Luckily, neither turned out to be true. 

Several posters continually added official updates from the city website and personnel, and others  posted direct quotes from fire personnel on scene. “Just saw one of the Fire Chiefs at Rite Aid on a break and he said it is moving towards Altadena.”

Many people simply prowled the hundreds of postings, adding a short reply or a thumbs up here and there.  For most , it was just comforting to be bound “together” in adversity, somewhere in this little Facebook bubble we created.  I kept picturing us in a (very large) lifeboat, sustaining each other towards an unknown future. Not only did Facebook keep everyone abreast of current and fast changing information, it also gave many peace of mind during a volatile time.

What was most amazing to me was the way our community used Facebook to lend a hand or reach our for help.  There were open offers of shelter, food, help evacuating, animal care—even clothing—from perfect strangers.  One posted about housing an unfamiliar senior citizen couple until it is safe for them to return home.  La Canada Facebookers publicly posted their cell phones and addresses–even told us where to find the spare key–anything to help a neighbor.

Tonight, as the fire rages in a different city (although large hot spots and flare-ups remain), La Canada is trying to get back to a sense of normalcy–whatever that may be.  Facebook has now become “group therapy”–the place where we go to talk about what we’ve been through, how we recover,  and how we can even slightly begin to show our thanks to heroic firefighters.

Soon, we’ll get back to posting about how our teens are driving us crazy or the wonderful travels we’ll take.  But we will forever be connected by the stories and information we shared during this tumultuous time.  For a short while, Facebook became our virtual water cooler, a place to comfort and be comforted.  And that’s how Facebook saved La Canada.

Black and White and Seen All Over

Tuesday, May 19th, 2009


Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing?

It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over.

“For a while, we couldn’t do anything but answer the phone. ‘Yes, we’re a real store. Yes, that’s a real ad,’” said vice president and manager Steve Patalano, whose Red House Furniture Store has been deluged with customers since the video was posted on YouTube. Not surprisingly, the directors’ previous commercial was about a Cuban gynecologist-turned-car salesman.

People of all races shop and work at Red House, so “we just got the idea that it was just like a big Rainbow Coalition,” Patalano said.  

With all the publicity it’s getting, this just might be the most brilliant stupid ad ever made.

whr r her parNts?

Wednesday, January 14th, 2009

OMG! A California teen (barely, as she’s only 13) sent 14, 528 text messages in December.  That’s 484 texts a day.  One every two minutes, if you count hours for sleep.  She created a 440-page phone bill, but mom and pop say they’re “lucky” she had an unlimited texting plan. 

Her punishment?  No more texting after dinner.

Oh, thank god.  Because I was worried they’d do something totally lame like…um….take away her phone altogether.

Shift happens

Thursday, June 21st, 2007

The future isn’t just coming fast — it’s already here, as this vid shows.

Where is your business going next? Everybody is going somewhere (or they’re going nowhere).