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Category Content Marketing



How important is your email title?

In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. Here’s an example of one that caught my eye: You may have noticed that my personal email is bursting at the seems. But with over 5,000…

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A day of digital detox

Yesterday,  thanks to a Baby Bell conglomerate who shall remained unnamed, our office got an unintended retreat from our lifeline, the Internet. For the first hour, sheer terror set in.  No email, no Facebook, no Twitter, no website access – the very tools of our trade were literally inaccessible.  By hour three, with a bevvy of IT and AT &…

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Goodbye, dear friends

I DO NOT CARE TO KNOW ABOUT YOUR HUSBAND’S COLONOSCOPY OR WHAT HE HAD TO DRINK BEFOREHAND. NOR DO I CARE HOW LONG HIS SURGICAL SCAR IS OR WHAT IS COMING OUT OF IT.

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Old news and the new 24/7

The current plan to revive Newsweek plan is silly: reliance on a better look for the magazine, and offering discounts to subscribers who want to buy books. (Last I checked, Amazon.com offered major discounts on books — without having to subscribe to Newsweek. And they offered them as digital downloads, too.) That’s essentially a 1907 model. Newsweek’s only hope —…

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Do ads enhance your life?

Daily life consists of so many details that can be lumped into the category of “minutiae”.  All those little things you hardly notice but subconsciously take in.  More often than not, advertising falls into this category.  From television, to radio, internet banners, pop-ups, emails, billboards, and especially all of the social media we engage in – the average American is…

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My own blank screen day

Today, I experienced my own unintended blank screen day. For the first time in years, I spent 6 full hours without online access. Sure, I’ve spent 6 hours away from the Internet, but of my own choosing.  Today, silence was thrust upon me by the California desert and a mobile broadband card that can’t connect in this desolate terrain. Now I know…

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How Facebook Saved a Town

This week, for the first time, I experienced Facebook in much more than a “reconnect with your 8th grade crush” way.  For the residents of La Canada Flintridge, facing the raging “Station Fire” with a dearth of TV news coverage (check LA Observed blog on that topic), Facebook became our lifeline to each other and to word of evacuations, power outages, friends’…

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Black and White and Seen All Over

Is this a joke?  Perhaps a skit from Saturday Night Live in, say, 1952?  Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do anything but answer the phone.…

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whr r her parNts?

OMG! A California teen (barely, as she’s only 13) sent 14, 528 text messages in December.  That’s 484 texts a day.  One every two minutes, if you count hours for sleep.  She created a 440-page phone bill, but mom and pop say they’re “lucky” she had an unlimited texting plan.  Her punishment?  No more texting after dinner. Oh, thank god.  Because I…

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Shift happens

The future isn’t just coming fast — it’s already here, as this vid shows. Where is your business going next? Everybody is going somewhere (or they’re going nowhere).

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