Last week, I was supposed to post here. But I didn’t.

I had even put a reminder into my schedule. There was even an alarm attached to that reminder. It went off on my laptop and on my iPhone. But I still didn’t write a post.

Now, we need posts written. As a social media firm, we know the impact that regular posting makes on traffic, on awareness, on SEO, and more. But I didn’t do it.

So why not?

Here’s one tip: over the past two weeks, we’ve notched record sales. We’ve gone after projects that we wanted, and we’ve booked them. So it looks like I was doing something else, something that had another quantifiable impact.

Yesterday at a private lunch meeting with board members of a foundation, our attorney confessed that he kept his old, limited, cellphone, and stayed away from Facebook and Twitter, because he was afraid of getting sucked in. I said, “What you’re really talking about is priorities. Focus will take you far. We tell clients all the time, ‘You don’t need to do everything. Decide what you want to achieve, and do what you need to do to accomplish that.’”

And that’s why, for the past week, even though they’re all useful tools, I’ve spent far more time with Salesforce than Facebook or WordPress. And why now, with last week’s priority achieved, I’m writing this blog post. Because like everyone else in business, we have objectives we’re working to meet, and my priorities have to flex to meet those objectives. It’s good to define your goals, and how you’re going to reach them. Focus takes you far.

And as for our attorney: He seriously needs an upgrade.

We’ve heard whispers. Hushed conversations in the back alleys of social media. There are those among us that aren’t writing their own tweets.

Ok, so ghost tweeting may not be the biggest of news. But ghost tweeting gone wrong is always humorous. Check out what happened to @MarkDavidson this morning:

Don't disturb the ghosts...Ghost tweeters that is!

There’s a few take-aways from an escapade such as this.
1. If you’re keeping up the facade of an online personality, then it should actually be you. Companies have many voices but individuals should be genuine. Don’t mislead the online audience.
2. If you let go of someone in your employ, it’s standard practice to change your passwords. Everywhere. Make sure that your identity, your bank records, and any other documents are secure.
3. Follow the golden rule. If you don’t treat your employees – or for that matter your clients, colleagues, or neighbors – with respect, then you run a higher risk of something like this happening. There are always two sides to every story, so we’re not passing judgement on @MarkDavidson. Just reminding people to be nice! Or you could end up with this: