Archive for advertising



What the Heck is Marketing and Why Do I Need It?

When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?”

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Burger King Long On Vulgar, Short On Couth

  I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…

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Digital marketers who get you ready for now.