Is this a joke? Perhaps a skit from Saturday Night Live in, say, 1952? Or a really great attempt at viral marketing?
It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over.
“For a while, we couldn’t do anything but answer the phone. ‘Yes, we’re a real store. Yes, that’s a real ad,’” said vice president and manager Steve Patalano, whose Red House Furniture Store has been deluged with customers since the video was posted on YouTube. Not surprisingly, the directors’ previous commercial was about a Cuban gynecologist-turned-car salesman.
People of all races shop and work at Red House, so “we just got the idea that it was just like a big Rainbow Coalition,” Patalano said.
With all the publicity it’s getting, this just might be the most brilliant stupid ad ever made.
