Don’t break your brand
While driving home from work the other night, as usual, I was listening to All Things Considered on KCRW. On a station break, I heard one of Sarah Spitz’ regular underwriting messages. You know, you’ve heard them a million times. But this one was different: “…Watch Glee tonight at 9pm right after So You Think You Can Dance.” What? Was…
read more- by Amy
- posted at 9:15 pm
- September 22, 2009
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Burger King Long On Vulgar, Short On Couth
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…
read more- by Lisa
- posted at 12:16 pm
- June 28, 2009
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DE-Branding A New Madison Ave. Trend?
You’ve heard of branding, but DE-branding? In a world full of media hounds who’d kill to have their name in the spotlight, this seems almost implausible. But indeed, last week beleaguered financier AIG decided to go incognito. Their Water Street Manhattan office signage vanished overnight. Saying this was an attempt to differentiate this office-where much of the alleged financial shenanigans have taken place–from…
read more- by Lisa
- posted at 4:48 pm
- March 28, 2009
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Recession? What Recession?
What’s missing from this photo? About seventy-five squabbling siblings, several (though not enough) overwhelmed staffers, a couple dozen frazzled parents (including me), and the line leading out the door past Starbucks. Because, when it comes to the economic “downturn,” the only thing down at GameStop stores I have visited recently is their inventory. Halfway between the Christmas Eve peas and mashed potatoes, I recalled “THE GAME”. …
read more- by Lisa
- posted at 11:52 pm
- December 27, 2008
- 5Leave a comment
