When it comes to revenue, “Flat is the new up.” That’s what I heard tonight at UCLA’s Anderson School of Business from Norm Brodsky and Bo Burlingham, co-authors of the terrific new business book “The Knack.” Where did they hear it? From people at the recent Inc. 500 conference. That matches what we’re hearing from many of our clients as well. It’s hard to grow against the sort of economic headwind we’re all running into right now. But if you can’t grow, it’s a good goal not to recede during the recession. In particular, invest your resources wisely (especially your most precious resource, the one that can never be recovered: your time), and stay focused on your core business. Better to be flat than flat out of business.
