Lee Wochner serves as guest columnist for National Arts Marketing Project
Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if…
read more- by Lisa
- posted at 9:58 am
- December 17, 2009
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Burger King Long On Vulgar, Short On Couth
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…
read more- by Lisa
- posted at 12:16 pm
- June 28, 2009
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Gas Promotion Fuels My Fire!
Hi, my name is Lisa and I’m a promoholic. So when a local grocery store began giving away “Power Pump Rewards” simply for buying my regular groceries, I was hooked. I got a cute new “ATM card” that automatically loaded money. For every $100 I spent, I was rewarded with $1.50 on my card. Sure, I had to meet a minimum,…
read more- by Lisa
- posted at 11:20 am
- April 18, 2009
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COUNTERINTUITY TO AWARD ALL EXPENSES PAID TRIP TO BEAUTIFUL DOWNTOWN BURBANK
Counterintuity LLC, a fresh-thinking, leading edge local marketing firm, announced today that they will be giving away an all-expenses paid trip to Burbank at the Valley Business Expo on Thursday, February 5, 2009. “Anybody can enter a contest to win a trip to Paris or London or Lower Belarus,” said Lee Wochner, Counterintuity’s CEO. “But why go through the hassle…
read more- by Lisa
- posted at 7:16 am
- February 3, 2009
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Retrain. Rethink. Retool.
“It’s time to Retrain, Re-think and Retool.”
read more- by Lisa
- posted at 2:40 pm
- January 30, 2009
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Sometimes simple works
Made me check out the website.
read more- by Amy
- posted at 9:22 pm
- January 14, 2009
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Recession? What Recession?
What’s missing from this photo? About seventy-five squabbling siblings, several (though not enough) overwhelmed staffers, a couple dozen frazzled parents (including me), and the line leading out the door past Starbucks. Because, when it comes to the economic “downturn,” the only thing down at GameStop stores I have visited recently is their inventory. Halfway between the Christmas Eve peas and mashed potatoes, I recalled “THE GAME”. …
read more- by Lisa
- posted at 11:52 pm
- December 27, 2008
- 4Leave a comment
