Archive for marketing



Lee Wochner serves as guest columnist for National Arts Marketing Project

Arts organizations: The economic bust is over. Most of what was going to break, broke. And you survived. Now’s the time to light your fuse and make the most of an improving economy. It’s time to get ready for the boom. I know: If you’re like most arts organizations, you’re probably not over with that bust just yet. But if…

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What the Heck is Marketing and Why Do I Need It?

When planning your marketing budget, don’t ask yourself “if” you need marketing, but “what kind” and “how much?”

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“Tweeting their way to the top” Features CI President Amy Kramer

“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”

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Burger King Long On Vulgar, Short On Couth

  I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton of bricks, the tag…

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Gas Promotion Fuels My Fire!

Hi, my name is Lisa and I’m a promoholic.  So when a local grocery store began giving away “Power Pump Rewards” simply for buying my regular groceries, I was hooked.  I got a cute new “ATM card” that automatically loaded money.  For every $100 I spent, I was rewarded with $1.50 on my card.  Sure, I had to meet a minimum,…

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COUNTERINTUITY TO AWARD ALL EXPENSES PAID TRIP TO BEAUTIFUL DOWNTOWN BURBANK

Counterintuity LLC, a fresh-thinking, leading edge local marketing firm, announced today that they will be giving away an all-expenses paid trip to Burbank at the Valley Business Expo on Thursday, February 5, 2009. “Anybody can enter a contest to win a trip to Paris or London or Lower Belarus,” said Lee Wochner, Counterintuity’s CEO. “But why go through the hassle…

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Retrain. Rethink. Retool.

“It’s time to Retrain, Re-think and Retool.”

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Sometimes simple works

Made me check out the website.

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Recession? What Recession?

What’s missing from this photo? About seventy-five squabbling siblings, several (though not enough) overwhelmed staffers, a couple dozen frazzled parents (including me), and the line leading out the door past Starbucks.  Because, when it comes to the economic “downturn,” the only thing down at GameStop stores I have visited recently is their inventory. Halfway between the Christmas Eve peas and mashed potatoes, I recalled “THE GAME”. …

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Digital marketers who get you ready for now.