Archive for recession



Lessons Learned From a Layoff

Dear Boss, I can’t express the depths of my gratitude for laying my husband off.  Really.  I know, you’re thinking this letter must be laced with Anthrax.  Relax.  I’d like to buy you a beer. Because we were forced by you to cut back and pinch pennies, we have learned what’s really important.  Gone are the movie channels and the bottled water. …

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Retrain. Rethink. Retool.

“It’s time to Retrain, Re-think and Retool.”

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Recession? What Recession?

What’s missing from this photo? About seventy-five squabbling siblings, several (though not enough) overwhelmed staffers, a couple dozen frazzled parents (including me), and the line leading out the door past Starbucks.  Because, when it comes to the economic “downturn,” the only thing down at GameStop stores I have visited recently is their inventory. Halfway between the Christmas Eve peas and mashed potatoes, I recalled “THE GAME”. …

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Flat is the new up

When it comes to revenue, “Flat is the new up.” That’s what I heard tonight at UCLA’s Anderson School of Business from Norm Brodsky and Bo Burlingham, co-authors of the terrific new business book “The Knack.” Where did they hear it? From people at the recent Inc. 500 conference. That matches what we’re hearing from many of our clients as well. It’s…

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Digital marketers who get you ready for now.