Do “gurus” get more Twitter followers-UPDATE
An update on my journey to Zarella’s “Guru 100.”
read more- by Lisa
- posted at 2:41 pm
- September 9, 2011
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How I was suspended by the Google+ police
As a Director of Social Media and Communications, I am having a really hard time with Google+. Unbeknownst to me, for several days, I was suspended from Google+ for having an unauthentic name. Yep. Lisa Singelyn. The name I took 20 years ago when I married my husband, and have used everyday since then without issue (except that no one…
read more- by Lisa
- posted at 4:30 pm
- August 5, 2011
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Tracking your reputation online for free
My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not. The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such as Yelp, Twitter, Facebook and…
read more- by Lisa
- posted at 11:03 am
- September 3, 2010
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Old Spice grabbed the social media world by the horn
The @oldspice guy responded via video to an @Alyssa_Milano tweet in less than 2 hours. The ad agency Wieden & Kennedy had the Old Spice guy plus writers and interactive specialists locked in the bathroom for two days – they posted more than 100 YouTube responses to Twitter, Facebook and social media posts about the brand. The social media response…
read more- by Faith
- posted at 9:26 am
- July 27, 2010
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Social media marketing is no business for teens
What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.
read more- by Lisa
- posted at 10:25 am
- May 7, 2010
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Social media impressions score big
We all knew that social media was important and our friends and fans sharing and liking our posts was fabulous. A report was released today from Nielsen and Facebook that confirms that social impressions are more than fabulous, they increase someone’s intent to purchase. “The Value of Social Media Ad Impressions” study measured the impact of 3 types of Facebook…
read more- by Amy
- posted at 8:29 pm
- April 20, 2010
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Don’t stop playing in the middle of the game
“If your online pages are slowly rotting away, then so is your reputation.”
read more- by Lisa
- posted at 8:45 am
- March 19, 2010
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Don’t shoot the medium
This week, I read an article in the Wall Street Journal called Entrepreneurs Question Value of Social Media. The article’s subtitle is, “Marketing via Facebook, Twitter Yields Results for Some, Others Say It’s Overrated; ‘Hype Right Now Exceeds the Reality’.” I understand the point the article is trying to make — Where are the results? I was promised if I…
read more- by Amy
- posted at 11:41 am
- March 18, 2010
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Blippy
Let me get this straight. Blippy.com, a new social media darling, wants me to sign up, enter my credit card information, and help me announce to the world my each and every purchase. “Blippy is a fun and easy way to see and discuss what everyone is buying,” their slogan says. “Blippy provides transparency into normal everyday things.” Passive sharing,…
read more- by Lisa
- posted at 9:17 pm
- March 11, 2010
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RB (Re-blog!) @everyone
In our most recent Get Connected! Seminar, Amy talked about engaging in and starting a two-way conversation. Inc.com has come up with their own list 30 Tips for Using Social Media in Your Business. Do you have any of your own tips that you’ve used in your business or any that you’ve used from Get Connected! or Inc.com’s list?
read more- by Faith
- posted at 3:53 pm
- February 3, 2010
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