Do “gurus” get more Twitter followers-UPDATE
An update on my journey to Zarella’s “Guru 100.”
read more- by Lisa
- posted at 2:41 pm
- September 9, 2011
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Do gurus get more followers?
I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t. 100 more followers on average, to be exact. So instead of “Social Media Director,”…
read more- by Lisa
- posted at 1:20 pm
- August 23, 2011
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“Tweeting their way to the top” Features CI President Amy Kramer
“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”
read more- by Lisa
- posted at 9:24 am
- August 8, 2009
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Sport Chalet Takes Twitter to the Limit!
How Sport Chalet helped me discover how Twitter is best used by big business.
read more- by Lisa
- posted at 9:01 am
- July 28, 2009
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Twitter: Big Brother or Consumer Comrade?
A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance. After 10 minutes, a group of us walked out, and I tweeted my exasperation to no one in particular. Not long after, I found an amazing deal on a popular Chardonnay at a local grocery chain and was compelled to tweet…
read more- by Lisa
- posted at 7:19 pm
- July 12, 2009
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