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Archive for twitter



Does your little one have a digital trust fund?

Hmmm. A digital trust fund. Is that like Monopoly money? Didn’t we get better checks and balances on our financial systems recently, you ask? A digital trust fund is not monetary. To the contrary, it takes little more than your time to set up. It’s a way to claim and safeguard certain accounts for your child; for instance their name…

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Do “gurus” get more Twitter followers-UPDATE

An update on my journey to Zarella’s “Guru 100.”

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Do gurus get more followers?

I just got off of an outstanding Webinar with Dan Zarella, the ultimate social media guru. There were several startling takeaways, this one being the oddest: People who use the term “guru” to describe themselves in their Twitter bios have more followers than people who don’t.  100 more followers on average, to be exact. So instead of “Social Media Director,”…

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Tracking your reputation online for free

My favorite line (which our social media clients will attest to) is: “The conversation about your brand is happening online whether you want it to or not.  The only thing sticking your head in the sand does for you is breed ignorance and cede the floor to the naysayers.” With the advent of services such as Yelp, Twitter, Facebook and…

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Old Spice grabbed the social media world by the horn

The @oldspice guy responded via video to an @Alyssa_Milano tweet in less than 2 hours. The ad agency Wieden & Kennedy had the Old Spice guy plus writers and interactive specialists locked in the bathroom for two days – they posted more than 100 YouTube responses to Twitter, Facebook and social media posts about the brand. The social media response…

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Social media marketing is no business for teens

What a teen can’t do—because he doesn’t have business training—is strategize, monitor and analyze a social media campaign.

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Don’t stop playing in the middle of the game

“If your online pages are slowly rotting away, then so is your reputation.”

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Twitter followers and Facebook fans are more likely to buy from you

“New consumer research shows over 50% of Facebook fans and Twitter followers are more likely to buy, recommend than before they were engaged” A February 2010 study by Chadwick Martin Bailey finds that if a consumer friends, follows or fans your brand, the odds are good that they will recommend you or buy from you. Consumers expect brands to be…

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“Tweeting their way to the top” Features CI President Amy Kramer

“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”

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Sport Chalet Takes Twitter to the Limit!

How Sport Chalet helped me discover how Twitter is best used by big business.

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