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Fresh Thinking

Category Archives: Clients

Orange County Industrial Plastics website

Shout-out to OCIP

By | Clients | No Comments

Another day, another awesome website launch! The latest lucky owner of a new C! site is our client, plastic distribution and fabrication industry leader OCIP.

We had access to some great material for this one.

Some of the highlights?

  • Awesome video-based homepage.
  • Drone video footage.
  • Use of a GIF for mobile header.
  • Custom drop-downs for the Materials pages.

Check it out! And let us know if you want one too – we just might be able to hook that up for you.

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La Mirada Theatre website

Launching La Mirada

By | Clients | No Comments

Calling all theatre (or web design) buffs: our client La Mirada Theatre officially has a shiny new website!

Our digital marketing manager, Brian Tucker, played a key role in this website launch; conducting WordPress training with our designer, acting as the project manager, and leading his first intake meeting with La Mirada’s theatre staff.

Launching La Mirada“Building a theatre website is very challenging because of the code complexities involved and features that need to be present in the website for functionality,” Brian says. He credits our designer, Jin Lee, with seamlessly surmounting those difficulties to create a beautiful finished product. “As a project manager, working with our designer, Jin was a blessing.”

Brian embraced the challenge of communicating intricate issues to the client and enjoyed seeing La Mirada’s Theatre Operations Specialist, Jane Lynch, upload new content to the website.

What do you think of the site? We’d love to hear from you!

Client Shout-Out: SNPitty

Client Shout-Out: SNPitty

By | Clients | No Comments

Today’s consumers want to make healthy lifestyle changes, but they expect the experience to be as efficient and personalized as possible. That’s why a personal wellness platform inspired by nutrigenetics – the science that identifies how genetic variation affects our individual response to nutrients – is precisely what people need. And it just so happens that this is precisely the service our client, SNPitty (pronounced snip-itty), will provide.

How will it work?

Client Shout-Out: SNPitty

Essentially, SNPitty will analyze your genetic profile to present you with the most accurate, personalized plan for achieving your fitness goals. This approach is at the forefront of digital health technology, so it only makes sense that their new website be equally cutting edge. If we’ve taught you anything, a crucial step to success is a stunning web presence – and thanks to our terrific design team, they can certainly check that off the list!

Right now, they’re in the app development/fundraising phase. If this sounds like a project you’d like to be part of, you can contact SNPitty for more information here.

Client Feature: Pasadena Symphony “Beethoven Emperor” wins Award of Distinction for Integrated Campaign

Client Feature: Pasadena Symphony “Beethoven Emperor” wins Award of Distinction for Integrated Campaign

By | Awards, Clients | No Comments

We’ve been the marketing and design firm for Pasadena Symphony and Pops (POPS) for six years.

Throughout that time, our number one goal has been to communicate the symphony experience to the audience – through print and digital – and we believe the achievement of that goal is evident in our Award of Distinction for an Integrated Campaign – Business to Consumer.

Beethoven’s “Emperor” concerto is powerful, and we wanted our project to entice audiences with the same emotions evoked by the POPS orchestra. Our designer, Jin, juxtaposed stronger fonts with warm colors and photo filters to conjure the luxurious, compelling concert experience.

It worked: all the shows were sold out, and we won this great award to boot.


Client Feature: PBS SoCal Award of Distinction for annual report

Client Feature: PBS SoCal Award of Distinction for annual report

By | Awards, Clients, Design | No Comments

Client Feature: PBS SoCal Award of Distinction for annual report

Another annual report, another Communicator Award!

This time, Counterintuity won an Award of Distinction – Association for PBS SoCal, the KOCE-TV Foundation’s primary PBS member television station serving Los Angeles.

While creating this annual report, we strove for a reinvigorated but recognizable representation of PBS’s established branding. We accomplished this by choosing clean, distinct colors – just bold enough, but not too loud. The client was delighted, and we’re thrilled to congratulate them on an exceptional piece of work.

See it for yourself here!

Client Feature: VEDC wins award of distinction for annual report brochure

Client Feature: VEDC wins award of distinction for annual report brochure

By | Awards, Clients, Design | No Comments

Client Feature: VEDC wins award of distinction for annual report brochure

Annual reports are sometimes dismissed as something you only look at if you have to. Does it have to be this way? Not when Counterintuity’s on your team! For us (and VEDC), an annual report means another Communicator Award – specifically, an Award of Distinction for an Annual Report in the Non-Profit category.

Our goal with this project was to graphically convey the client’s mission: to provide funding solutions for small business owners. We focused on the people VEDC helps by spotlighting them and their businesses in the report, adding a human element to which readers could relate.

In terms of design, VEDC didn’t want to come across as a traditional financial institution. They market to all types of businesses and hoped to express that versatility with a more urban, hipster vibe. Through our use of vibrant colors, we achieved the modern look they envisioned.

“Working with Counterintuity on this project was a pleasure,” stated Lisa Winkle, VEDC Director of Marketing & Communications. “Their attention to detail, creative design and original concept made the annual report experience seem effortless. I look forward to working with them on many more.”

Client Feature: VEDC Entrepreneur Center Award of Excellence

Client Feature: VEDC Entrepreneur Center Award of Excellence

By | Awards, Clients, Websites | No Comments

We’re pleased to announce that the VEDC Entrepreneur Center, a recent addition to the C! client roster, has already gotten two award-winning projects out of Counterintuity’s handiwork.

“While The Entrepreneur Center is owned by a national non-profit, VEDC, it is in essence a new business,” says Warren Cooley, managing director of the Center. “It’s a 13,800 square foot building, located on a major thoroughfare, Van Nuys Boulevard, in an underserved part of the City of Los Angeles (Northeast San Fernando Valley), offering a range of programs and co-working space for businesses – all of this by design! Critical to the Center’s success, however, will be electronic media, with the primary platform being an interactive website. Thanks to Counterintuity, we have a first-rate website and social media tools.”

Mr. Cooley wasn’t the only one impressed by our site – the Communicator Awards granted it an Award of Excellence for a Website in the Charitable Organizations / Non-Profit category.

What helped us to get this website just right? A tour of the client’s beautiful building! Built in Pacoima only one year ago, the Entrepreneur Center’s bright colors and distinctive look made an impression before we even walked through the door.

“The initial inspiration for our design work was the architecture of the building,” says our designer, Val. “We took a tour and then I did a little more research and found the architect who designed the building. He described their inspiration of a famous artist and then we designed the website to show that off. The website was a representation of the building – bold colors, very minimalist – and that was the inspiration for the architect and the artist who inspired him. Their building was like a piece of art, so we replicated that.”

We stuck to that same theme when creating the Entrepreneur Center’s logo. “The logo is a reflection of the building,” says Val. “The building looks like an icon, and it’s also functional for what they do – they’re a co-working space – so we thought it could be used as a symbol.”

The Entrepreneur Center focuses on providing small businesses with the knowledge, capital and workspace they need to achieve big success, and we consider it an honor to create marketing materials that reflect this great organization’s merit.

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

By | Awards, Clients, Design, Websites | One Comment

This November, we launched a newly redesigned website for The Acres, a state-of-the-art dressage training facility. We thought the final product looked fantastic – and the Communicator Awards agreed! Our responsive website won the 2016 Communicator Award for Websites in the Sports Category.

According to their site, “The Award of Excellence, our highest honor, is given to those entrants whose ability to communicate positions them as the best in the field.” With more than 6,000 entries this year, we’re pretty pleased to have made it to the top.

So what set The Acres apart from the rest? We believe it was the approach of our designer, Val, who used a video from the client as the basis for a dynamic home page. “I got inspired by what I saw in the video. The video was so elegantly done that it represented who they are, and that’s what a website is supposed to do.”

The Acres’ ranch manager, Amy Ebeling, was quite pleased with the outcome.

“Counterintuity took my outdated website and with the use of imagination, beautiful photography/video, and smart streamlining information, turned it into a beautiful website that everyone loves and admires. I was very detailed and insisted on including a huge amount of information about our business, our team, and also our farm in the scope of the project. More than just the template, I wanted a feel that emulates our everyday lifestyle at The Acres, so that someone looking at the website can feel the level of passion we have for our work. Amy Kramer and her team were able to capture and display the information, but more importantly convey the feel and love we have for our sport, our horses, and the people with which we surround ourselves. I could not be happier with the result; it is a testament to Counterintuity’s hard work and professionalism.”

We’d like to thank the Communicator Awards for recognizing the talents of the Counterintuity team members who made this award possible.

This isn’t the only Award of Excellence we snagged this year – stay tuned for our next client feature.