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Fresh Thinking

Category Archives: Clients

2016 Communicator Awards

2016 Communicator Awards

By | Awards, Clients, News | No Comments

We aren’t above giving ourselves a well-deserved pat on the back – and we’re pleased to announce that a pat (or two) is in order, thanks to the 2016 Communicator Awards!

This year, we earned not one but FIVE Communicator Awards for the top-notch integrated campaign, websites, and annual reports we’ve provided our clients.

We’re so proud of our amazing team for making such achievements possible.

Stay tuned for details (and to learn which great companies now boast medal-worthy material).

Cireon tradeshow

USIndoor’s 2016 Facility Operators Conference

By | Clients | No Comments

Our client, leading LED lighting manufacturer Cireon, just attended USIndoor’s 16th Annual US Indoor Facility Operators Conference in Las Vegas!

At the conference, Cireon representatives illuminated the benefits of LED light and…played foosball? Yep, foosball! Our client wanted to show the superior effect their lights have on fields and courts – on a small scale, i.e. one that could fit in a booth at a tradeshow.

So what’s a marketing firm to do? We bought a foosball table, assembled it and adorned it with their logo. As you can see, it seemed to be a pretty big hit!

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We’re glad we could help. And hey, if you’re ever in the market for some high quality industrial/commercial LED lighting, you know who to call! (They might even still have the foosball table.)

Copy R Website Redesign: Client Shout-Out

Copy R Website Redesign: Client Shout-Out

By | Clients, Design, Websites | No Comments

We’re pleased to announce that our friends at Copy R have a newly redesigned website, compliments of – you guessed it – Counterintuity! Let’s take a tour, shall we?


Copy R Website Redesign: Client Shout-Out

Right off the bat, you get what you’re looking for. No hunting for contact information (there it is, right at the top!), asking what this company actually does, or scrambling for a list of services – it’s all plain to see on the landing page.


Copy R Website Redesign: Client Shout-Out

We believe an educated customer is a happy customer. That’s why we made sure Copy R’s available services – printer and copier systems, document management, and network support – were described in detail and prominently featured on each page.


Copy R Website Redesign: Client Shout-Out

In the spirit of “show, don’t tell,” we included a section of case studies. Curious about Copy R’s past projects? Wonder no more. You’ve got easy access to past clients’ problems and Copy R’s solutions in the education, corporate, and non-profit sectors.

So there you have it. Next time you’re in the market for a printer/copier or document management, call on Copy R. And contact us when you’re in the market for marketing (or a snazzy new website)!

How to Get Lucky Finding Your First Marketing Company

Get Lucky with the Right Marketing Agency

By | Clients, Customer Service, Email Marketing | No Comments

Finding a great marketing company can be a lot like finding a four-leaf clover: frustrating, time consuming, and nearly impossible. It’s only harder as a small business new to the process. How can you be sure an agency will give you what you need? How do you even know what you need? Unfortunately, a lot of first-timers make the same mistakes when seeking out a marketing firm. Here are a few big ones and how to avoid them:

  1. Unclear expectations. The biggest mistake you can make is approaching a marketing company before establishing your goals. If you don’t know what you want, even the best marketer can’t give it to you. Before meeting with an agency, ask yourself what you’re hoping to gain from enlisting their services.
  2. Opposite objectives. They’re pushing for print; you want to go digital. They specialize in sports marketing; you’re a law firm. Bottom line: you’re incompatible. There’s an appropriate marketing match out there for everyone, but you won’t find it if you put your company in the hands of an agency that doesn’t understand it.
  3. Pretending size doesn’t matter. Generally, you want to deal with a company that deals with companies like yours. If you’re a small company, you can bet your business will be a low priority for a big marketing agency. Choose an agency experienced with clients of your class.
  4. Lack of communication. You’ve done your research, established your goals, and found an agency that seems to match your criteria. All done, right? Nope. Once you’ve settled on an agency, that relationship needs regular attention. Keep the lines of communication open and make sure you find an agency that will do the same.

Lucky for you, Counterintuity can make your hunt a lot easier. As a full-service digital marketing firm, we’re a one-stop shop for all your web design, copywriting, SEO/SEM, strategy, and PR needs. Contact us today for a free consultation!

Image by Umberto Salvagnin is licensed under CC BY 2.0.

Hollywood United Methodist Church: Shout-Out

Hollywood United Methodist Church: Client Shout-Out

By | Clients, Design | No Comments

Check out the Hollywood United Methodist Church’s website! Pretty cool, right? And if it looks to you like Counterintuity handiwork…that’s ‘cause it is. No big deal.

Take a look around and you’ll find a photo gallery, ways to get involved, and sermon videos. They even have a blog!

Congratulations on your new site, Hollywood UMC –  and thanks for choosing us to make it!

The Acres: Client Shout-Out

The Acres: Client Shout-Out

By | Clients, Design, Websites | No Comments

This week’s post is going to be half congratulatory, half self-congratulatory. ‘Cause guess what? We finished The Acres’ new website! And we must say, it’s looking pretty snazzy. Which is good news for them. And good news for us, too!

The Counterintuity team had tons of fun learning more about the art of dressage, sorting through photos of The Acres’ beautiful facility, and compiling the timeline for Jan Ebeling’s impressive career.

We’re incredibly proud to unveil this site, and wish The Acres all the success (and satisfied clientele) in the world!

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Agility in Marketing

Agility in Marketing

By | Business Etiquette, Clients, Customer Service | No Comments

If you’ve been tuned into marketing news lately, you’ve probably heard mention of “agile” marketing.

The main purpose of agile marketing is to streamline the creative processes at an agency so that projects don’t drag on indefinitely (as they tend to do), and allow team members the flexibility to quickly readjust in light of directional changes. Breaking each individual project into sections (called “stories”) adds structure while freeing big companies from being bogged down by outdated procedure and protocol, and allows them to move more swiftly and efficiently.

Implementing the agile strategy has helped many marketing companies thus far, and we’re sure it will help a great many more as it grows in popularity. As for us? We’ve got a slight advantage already – we’re a small company, which makes it possible for our entire team to be on the same page pretty much all the time. Need something done right away? We’re on it. Want a last-minute design change? We’ll run it over to our in-house graphic designers.

We also treat your business like business. Yes, the creative process is important – but so is your time and money.

At Counterintuity, we know how to strike that balance. And we’re pretty light on our feet, too!

Let's Be Honest: Forays into False Advertising

Let’s Be Honest: Forays into False Advertising

By | Business Etiquette, Clients, Customer Service | No Comments

Yesterday we came across an interesting article at TheGuardian.com: “How my negative review of Legend was spun into movie marketing gold.” The author describes how his two-star review of the recent Tom Hardy film was actually incorporated into a poster for the movie, in which designers craftily positioned his rating amongst other five-star reviews to make it appear positive. He then goes on to reference several other instances in which clever (and not-so-clever, and just plain dishonest) marketing ploys have made a product seem better than it is.

In the face of such blatant instances of marketer manipulation, we at Counterintuity had to stop and examine our company. Marketing is a business that often gets a bad rap. Many people see it as a venue through which already powerful companies and corporations vie for the biggest audience, the most acclaim, the highest ROI – no matter what the cost.

We asked ourselves – are we that guy? Could we ever deceive a consumer for the gain of our client or our company?

The answer is no. Why? Because of our clients. By choosing to work only with brands, companies and people we truly believe in, we spare ourselves from the ethically murky marketing waters and are free to do what we do best: making your awesome product seem awesome.

So here’s to all our clients – and here’s to you becoming one of them.