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Fresh Thinking

Category Archives: Clients

Pasadena Symphony & POPS


By | Branding, Clients, Customer Service, Design, Email Marketing, News, Websites | No Comments

Pasadena Symphony and Pops, one of the top performing symphonic ensembles in southern California, is comprised of the most gifted and sought-after musicians from the film industry.

The Task: Pasadena Symphony and Pops wanted a new approach to their print pieces, their advertising, and their outdoor placements, one that would better help them spread the word about both their classical series and their premier summer concert series.

Our Work: Previous newspaper ads had split the ad space into multiple small boxes, diminishing impact. Counterintuity’s approach was to eliminate clutter by focusing on large central images with bold headlines, and writing supporting copy that gave readers a sense of the feeling of the Symphony and Pops experiences. This new approach was carried across brochures, mailers, newspaper ads, banners, and standees.

Results Achieved: Pasadena Symphony reports that sales are up across the board since new marketing debuted. Twice already this season, the Pops concerts have shattered previous sales records.

We’ll leave you with these kind words from Pasadena Symphony’s CEO, Paul Zdunek: “What we love about the team at Counterintuity is that they are not only a company with extraordinarily smart, sophisticated and swift designers, but they are also incredibly marketing and public relations savvy. Counterintuity serves as a strong design and marketing coach, but remains open and sensitive to the client’s needs and desires. It’s the perfect combination. From the very first day we began working with them, they instantly locked into the image and message we wanted to project and they improved it by leaps and bounds with a clever and compelling outcome. After seeing their ads in the LA Times, I wanted to buy tickets immediately too!”

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Surveying San Diego in style

By | Clients, Holidays, Websites | No Comments


Next week is San Diego Comic Con (or, as newbies call it, “Comic-Con International”), and I’m already making plans. This will be my 25th straight year of attending the Con with friends and having a terrific time.

In those 25 years, I’ve gotten to know San Diego pretty well, both from visiting the Con and from falling in love with San Diego and finding lots of other reasons to visit two or three times a year. That is, I thought I knew it well — until I got a look at this.

“This” is a new website by our client Sherpa Reviews that profiles luxury travel in San Diego. The people behind the site are great people and I wish them a lot of success, because they’re offering something I wish I’d had years ago: a topographic map of the greater San Diego area, with points of interest clearly marked and with clickable icons for restaurants, hotels and activities. I’m admittedly geographically challenged, so this has given me an entirely new perspective on San Diego — like, what’s next to what else — that I’d never been able to keep straight in my head before. But even if I weren’t somebody who can get lost going from one room to another, I think I’d find something here that I didn’t know about before. (For example: the restaurant Searsucker. Never heard of it before. Now I want to try it.)

I’m sure I’ll be consulting this while I’m in San Diego next week, and thereafter.