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Fresh Thinking

Category Archives: Design

Say Cheese! San Diego Dental Society’s New Website is Ready for Its Close-Up

Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up

By | Clients, Design, Websites | No Comments

The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its community and increasing access to dental care, to name a few – and now, they can add an impressive website to the list!

SDCDS came to Counterintuity with a few changes in mind, and here’s what we delivered:

  • A sleek new style. We knew a modern look was important to them, but didn’t skimp on substance. This site packs a functional punch!
  • Improved member services. SDCDS’s members are the heart of the society. Click-to-pay, click-to-schedule and click-to-post are all new additions aimed at giving them the smooth user experience they deserve.
  • Responsive + WordPress. We submitted 30 pages, 10 wireframes, 2 website mockups and 3 subpage mockups so we could be sure SDCDS was getting exactly what they wanted.
  • Updated features. Event management, dentist search, job listings, a donations center and member portal are all now easily accessible.
    Screen Shot 2017-09-14 at 3.22.26 PM

It’s an honor to work with this organization, and we’re confident this site will offer its members stellar support through the advocacy, education, and business management SDCDS is famous for.

Think it’s time your site got a refresh? Contact us today – we’re only a click away!

Now if you’ll excuse us, we’re going to go brush our teeth.


Homepage Home Run

By | Clients, Design | No Comments

Q: Which is more important: a website’s aesthetics or its functionality?

A: BOTH! The two concepts are inextricably connected on numerous levels.

A few months ago, Hotel Council of San Francisco asked us for a transformative site overhaul and their expectations were high. Their new website had to demonstrate the organization’s significant influence in the region with a stunning-yet-user-friendly web portal.


hcHere’s a peek into what we delivered:


  • We developed a custom, secure membership platform where registration, event sign-up, and payment can all be managed in one easy place.
  • Time savings for staff: Not only does this process look great, the improved functionality serves as an immediate benefit to members while reducing the Council staff time spent on menial tasks.


  • Three second rule – Hotel Council’s site passes the 3 second rule: You’ve got about three seconds to engage a website visitor before they lose interest and wander off. Our team listened, and delivered a design to match the timeless beauty of San Francisco.
  • Bold wins - With that immediacy in mind, our design team armed this page with bold colors, clear navigation, and a clear value statement, helping guide visitors to their ideal location.

PRO TIP: Take a look at your homepage. Can you tell EXACTLY what your company does in under :03? Now try it with someone who doesn’t work with you. The results may shock you.

Does your site need a functional or aesthetic upgrade? Contact us today to learn more.

Client Feature: PBS SoCal Award of Distinction for annual report

Client Feature: PBS SoCal Award of Distinction for annual report

By | Awards, Clients, Design | No Comments

Client Feature: PBS SoCal Award of Distinction for annual report

Another annual report, another Communicator Award!

This time, Counterintuity won an Award of Distinction – Association for PBS SoCal, the KOCE-TV Foundation’s primary PBS member television station serving Los Angeles.

While creating this annual report, we strove for a reinvigorated but recognizable representation of PBS’s established branding. We accomplished this by choosing clean, distinct colors – just bold enough, but not too loud. The client was delighted, and we’re thrilled to congratulate them on an exceptional piece of work.

See it for yourself here!

Client Feature: VEDC wins award of distinction for annual report brochure

Client Feature: VEDC wins award of distinction for annual report brochure

By | Awards, Clients, Design | No Comments

Client Feature: VEDC wins award of distinction for annual report brochure

Annual reports are sometimes dismissed as something you only look at if you have to. Does it have to be this way? Not when Counterintuity’s on your team! For us (and VEDC), an annual report means another Communicator Award – specifically, an Award of Distinction for an Annual Report in the Non-Profit category.

Our goal with this project was to graphically convey the client’s mission: to provide funding solutions for small business owners. We focused on the people VEDC helps by spotlighting them and their businesses in the report, adding a human element to which readers could relate.

In terms of design, VEDC didn’t want to come across as a traditional financial institution. They market to all types of businesses and hoped to express that versatility with a more urban, hipster vibe. Through our use of vibrant colors, we achieved the modern look they envisioned.

“Working with Counterintuity on this project was a pleasure,” stated Lisa Winkle, VEDC Director of Marketing & Communications. “Their attention to detail, creative design and original concept made the annual report experience seem effortless. I look forward to working with them on many more.”

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

Client feature: The Acres’ website wins 2016 Communicator Award of Excellence

By | Awards, Clients, Design, Websites | One Comment

This November, we launched a newly redesigned website for The Acres, a state-of-the-art dressage training facility. We thought the final product looked fantastic – and the Communicator Awards agreed! Our responsive website won the 2016 Communicator Award for Websites in the Sports Category.

According to their site, “The Award of Excellence, our highest honor, is given to those entrants whose ability to communicate positions them as the best in the field.” With more than 6,000 entries this year, we’re pretty pleased to have made it to the top.

So what set The Acres apart from the rest? We believe it was the approach of our designer, Val, who used a video from the client as the basis for a dynamic home page. “I got inspired by what I saw in the video. The video was so elegantly done that it represented who they are, and that’s what a website is supposed to do.”

The Acres’ ranch manager, Amy Ebeling, was quite pleased with the outcome.

“Counterintuity took my outdated website and with the use of imagination, beautiful photography/video, and smart streamlining information, turned it into a beautiful website that everyone loves and admires. I was very detailed and insisted on including a huge amount of information about our business, our team, and also our farm in the scope of the project. More than just the template, I wanted a feel that emulates our everyday lifestyle at The Acres, so that someone looking at the website can feel the level of passion we have for our work. Amy Kramer and her team were able to capture and display the information, but more importantly convey the feel and love we have for our sport, our horses, and the people with which we surround ourselves. I could not be happier with the result; it is a testament to Counterintuity’s hard work and professionalism.”

We’d like to thank the Communicator Awards for recognizing the talents of the Counterintuity team members who made this award possible.

This isn’t the only Award of Excellence we snagged this year – stay tuned for our next client feature.

Copy R Website Redesign: Client Shout-Out

Copy R Website Redesign: Client Shout-Out

By | Clients, Design, Websites | No Comments

We’re pleased to announce that our friends at Copy R have a newly redesigned website, compliments of – you guessed it – Counterintuity! Let’s take a tour, shall we?


Copy R Website Redesign: Client Shout-Out

Right off the bat, you get what you’re looking for. No hunting for contact information (there it is, right at the top!), asking what this company actually does, or scrambling for a list of services – it’s all plain to see on the landing page.


Copy R Website Redesign: Client Shout-Out

We believe an educated customer is a happy customer. That’s why we made sure Copy R’s available services – printer and copier systems, document management, and network support – were described in detail and prominently featured on each page.


Copy R Website Redesign: Client Shout-Out

In the spirit of “show, don’t tell,” we included a section of case studies. Curious about Copy R’s past projects? Wonder no more. You’ve got easy access to past clients’ problems and Copy R’s solutions in the education, corporate, and non-profit sectors.

So there you have it. Next time you’re in the market for a printer/copier or document management, call on Copy R. And contact us when you’re in the market for marketing (or a snazzy new website)!

Responsive Rumors

5 Responsive Rumors

By | Design, Websites | No Comments

Much like the most popular girl in high school, responsive web design is beautiful, intriguing and comfortable in almost all situations. For these reasons, it’s also had to deal with a fair amount of rumors. Some of the most common misconceptions?

  • Responsive design is too expensive. Responsive design doesn’t have to be pricey, and designers are always working toward more cost-effective methods.
  • It will mess with SEO. Responsive sites actually rank higher in search results due to quicker loading times and larger amount of users.
  • It’s only for mobile. Responsive doesn’t discriminate. It’s not just about optimizing for an iPhone, but for all screen types.
  • It will slow down loading time. If anything, responsive design will improve your load time.
  • It’s all you need. Going responsive is a step in the right direction, but it’s not a reason to stop walking. It will improve the format of your site, not the content – even responsive can’t make a typo look good!

So don’t believe everything you hear. And if you’re still a little too shy, let Counterintuity introduce you to responsive web design! We’re used to hanging with the cool kids.

Image by Bo-Yi Wu is licensed under CC BY 2.0.

Hollywood United Methodist Church: Shout-Out

Hollywood United Methodist Church: Client Shout-Out

By | Clients, Design | No Comments

Check out the Hollywood United Methodist Church’s website! Pretty cool, right? And if it looks to you like Counterintuity handiwork…that’s ‘cause it is. No big deal.

Take a look around and you’ll find a photo gallery, ways to get involved, and sermon videos. They even have a blog!

Congratulations on your new site, Hollywood UMC –  and thanks for choosing us to make it!