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Fresh Thinking

Category Archives: Design

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Client Spotlight: Dance Camera West

By | Clients, Design, Email Marketing | No Comments

The Client: Dance Camera West is the only organization of its kind on the West Coast that promotes and presents dance media, bringing hundreds of provocative and exciting dance films to Los Angeles from around the globe as part of its annual dance film festival. The non-profit partners with some of the most prominent venues and organizations throughout greater Los Angeles, including the Getty Center, REDCAT at the Walt Disney Concert Hall, the Directors Guild of America, the Hammer Museum, and many others.

The Task: DCW needed a fresh brochure that would showcase the extensive and unique work that they do, while also serving as a marketing tool for their fundraising efforts.

Our Work: Counterintuity performed copywriting, concept development and print design.

Results Achieved:

“For 9 years Counterintuity has created incredible designs for Dance Camera West’s website, donor pieces, fundraising materials and promotions for our annual dance media film festival. Counterintuity’s strong visual sense has been instrumental in developing our branding and creating images that keep our audiences wanting more.”

– Tonia Barber
Executive Director, Dance Camera West

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5 instant benefits of switching to WordPress

By | Design, Email Marketing, SEO, The Future, Websites | No Comments

Is your website hard to update, clunky, and static? It’s time to make the switch to a Content Management System and reap all the associated benefits. Here’s why we recommend WordPress to most of our clients:

1. SEO Friendliness
Search engines favor WordPress sites. This means that with WordPress, your site is inherently Search Engine Optimization-friendly — making it easier for prospective customers to find you.

2. Control
Update your website yourself, or give permission to multiple users in real time with full control. Make the changes you want, when you want, with no coding knowledge necessary!

3. Scalability
With all of the plugins, themes and features that WordPress offers, it’s simple to update the look, functionality and size of your website according to your needs.

4. Access Anywhere
Since WordPress is web-based, you can update from anywhere! Edit your website from any computer, smartphone or tablet.

5. Blog inclusion
Forget having to install a blog manually or manage one externally from your website—with WordPress, you already have a blog built-in. Simplify your life and blog in the same place you update the rest of your site.

Want to learn more about switching to WordPress? Email us!

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Client Spotlight: USC Master of Liberal Studies

By | Clients, Customer Service, Design, Email Marketing, SEO | No Comments


The Client: USC’s Master of Liberal Studies program is designed for people who wish to explore a wide range of interdisciplinary studies and pursue their intellectual passion for lifelong learning while earning a graduate degree. The program also helps lifelong learners sharpen their ability to think, research, and express themselves critically.

The Task: The client wanted to build awareness about the program while encouraging enrollment through focused and local search engine optimization and pay-per-click campaigns.

Our Work: Counterintuity designed and developed new pay-per-click campaigns and corresponding landing pages, and performed search engine optimization including copywriting.

Results Achieved: Our results-oriented PPC campaign management and the search engine optimization strategy we put in place have already begun to bear fruit. Here’s what our client had to say:

“Counterintuity recently established an SEO/PPC campaign for our Master of Liberal Studies Program within our budget, and already we are starting to see results. I’ve worked with Counterintuity on a number of projects, and each time, the team delivers beyond expectations.”

– Susan H. Kamei
Associate Dean, Advanced and Professional Programs
USC Master of Liberal Studies

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Client Spotlight: United Teachers Los Angeles

By | Branding, Clients, Design, Email Marketing, Facebook, News, Websites | No Comments

The Client
Established in 1970, United Teachers Los Angeles is a union of professionals representing over 35,000 public school teachers and health and human services professionals in Los Angeles. UTLA serves over 750 school locations that makeup the diverse cultural climate that Los Angeles is known and revered for.

The Task
The client wanted to make it easy for its members to stay informed and active in their respective chapters and communities, give their web presence a makeover and publicize their many goals and achievements.

Our Work
Counterintuity redesigned and developed a new mobile optimized website and performed social media customization for the client.

Results Achieved
The client was excited to share their new website and revamped social media platforms with their members and the general public. We think this note from them says it all:

It was a pleasure working with Counterintuity. From our first meeting, through concept development and execution, Amy, Lee, and their entire team delivered. They’re exceedingly professional, detail-oriented, and developed a site we are extremely happy with. They created a visually appealing site and we’ve received only positive feedback about the new site. Thanks, Counterintuity!

-David Lyell, Secretary
United Teachers Los Angeles


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6 Pinterest basics you should know

By | Branding, Content Marketing, Design, Email Marketing, News, SEO, Social Marketing | No Comments

Pinterest is a popular social photo sharing website that allows users to create and manage digital pinboards around various interests, hobbies and more. Whether you’re a Pinterest fiend or a total novice, this social newcomer is not to be ignored. Pinterest is being touted as the fastest growing social network ever. With Pinterest’s newly launched business pages, don’t you want nab a piece of the pie? For those who need a primer on how to get your brand started on Pinterest—we’ve got you covered.

1. Tell your story
Pinterest is largely composed of images and it’s a great opportunity to create a visual narrative for your brand. Rather than focus entirely around your products and services, remember that it’s more valuable to create a mood or lifestyle that corresponds to your business.

2. Target your audience
Knowing your audience will help keep your content focused, fresh and engaging. Do not mistake Pinterest’s fun nature for a hodgepodge of images. Consistency is key to your success on this platform. If your audience wants and expects recipes then make sure you deliver. Create the boards you want to fill up and add new pins consistently across categories.

3. Be Creative
Feel free to have some fun with Pinterest! It is by far the most casual platform available to brands and gives you the opportunity to showcase your creativity. It’s important to provide a mix of your brand’s content, but also related pins from other popular sources with similar interests.


4. Build a following
So how do you engage with users on Pinterest? For starters you can follow all of a user’s boards or just specific pinboards. The next level of interaction is repining, liking or commenting on pins that you feel speak to your brand. Pinterest is all about genuine and organic content and so it should be no surprise that accounts with a personal touch are most successful.

5. Drive traffic
Pinterest has acquired a reputation for driving traffic and if your content is compelling then it should do well. Pin graphics that lead to your brand’s latest blog post or press feature. Content is king on Pinterest but it has to have striking visuals to compete with all the sources vying for a users’ attention.

6. Monitor results
Like with any social platform, it is important to keep track of what is working and what’s not. Let’s say your DIY cupcake tutorial got a crazy amount of likes, repins and comments then try to model more content after that pin. Likewise, don’t spend too much time on content that doesn’t get much of a reaction.


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Counterintuity scores big at The Communicator Awards

By | Awards, Clients, Design, Email Marketing, News, Public Relations, Websites | No Comments

Counterintuity LLC, a Burbank-based marketing, website design and social media company, is proud to announce that they’ve been awarded another set of major industry awards for their work on San Mateo County Silicon Valley’s website, this time from the Communicator Awards.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

Counterintuity was awarded Communicator Awards for Travel/Tourism Website and Communicator Awards of Distinction for Website Homepage, Website Structure and Navigation and Website Visual Appeal, all for www.smccvb.com.

The Communicator Awards is judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the IAVA please visit www.iavisarts.org.

San Mateo County Silicon Valley

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By | Clients, Design, Email Marketing, News, Websites | No Comments

(Pictured left to right: Hilary Crosby and Adele Kaneda)

The Client
Crosby & Kaneda, Certified Public Accountants has more than 15 years of experience with governmental and nonprofit agencies. They’ve performed audits, financial reviews, and prepared tax reporting forms for hundreds of nonprofits in the San Francisco Bay Area and beyond with budgets ranging from $100,000 to $10 million. Their utmost professionalism and care shines through their devotion to their clients and commitment to offer affordable rates.

The Task
Crosby & Kaneda wanted to revamp their Web presence to demystify their often complicated work and capture new leads. They wanted to show their commitment to nonprofits and how it sets them apart from other CPA firms with a professional and inviting website.

Crosby & Kaneda

Our Work
Counterintuity designed and developed a new website for the client, performed social media customization and Search Engine Optimization, and designed and programmed mobile sites.

Results Achieved
The client was thrilled with their new website and we think this note from Hilary Crosby, Partner of Crosby & Kaneda Certified Public Accountants, says it all!

“We love our new website, and we’re getting better at using our new Facebook page. The folks at Counterintuity were not just creative, they were endlessly patient. They treated every question—no matter how elementary—seriously, and always answered respectfully. As acountants we aren’t very “media savvy,” so every part of the project had to proceed with baby steps, but they never made us feel like babies. I wholeheartedly recommend Counterintuity!”

– Hillary Crosby,
Crosby & Kaneda, Certified Public Accountants

Check out their new Website: http://ckcpa.biz & Facebook: https://www.facebook.com/CrosbyandKaneda

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Fresh Thinking: 8 signs your website needs an upgrade

By | Clients, Design, Email Marketing, News, SEO, Social Marketing, Strategy, Websites | No Comments

The Web is constantly growing and changing—which means it’s important to keep current. These tips will help you decide if you’re overdue for an upgrade.


1. Change your resolution
If your site was created for an 800 x 600 resolution or smaller, it‘s definitely time for a change. The most popular screen resolution on the web these days is 1366 × 768 and you’d be amazed at the difference it makes.


2. Add striking visuals
Gone are the days of text graphics and flashing GIFs, so if you spot any of those elements in your site, it’s time to rethink your visual strategy. Good imagery is essential. Aside from being an eyesore, text graphics depress your SEO and are likely to increase your bounce rate.


3. Promote your social media
What better Web real estate to promote your social media efforts than your own website? Incorporate your social marketing with buttons, feeds, badges—the possibilities are endless!


4. Monitor your SEO
If you’ve incorporated Search Engine Optimization into your current site, then you’re already paying attention to what’s important. The tricky part is that SEO best practices are constantly changing, making it essential to monitor your results and revise your strategy accordingly. SEO can often be a relatively quick fix to Web traffic slumps, so what are you waiting for?


5. Make it mobile
The future is here and it’s mobile—but is your site compatible with these devices? The sooner you make your site mobile friendly, the faster your visitors will have your content at the tips of their fingers. If you have to choose one upgrade for your site—it’s this one.


6. Update your navigation
The goal of your site is to capture your audience and provide them with the information they need to close the deal. Efficient navigation that encourages speed is a must. Make it easy for users to search your site and find what they need quickly. Site maps are beyond helpful, and also improve your search ranking.

Here are two more bonus tips just for our blog readers!


7.  Keep it simple
Your website is one of the most important pieces of Web realty you have to market yourself, so it better look good. Steer clear of using too many fonts or picking distracting ones that are hard to read. Decide on an attractive color palette and stick to it—less is definitely more.


8. Create video content
Video content is one of the most effective ways to keep people on your site. Consider making your next blog post a quick video—maybe something that lays out what you do and why people should care. And budget shouldn’t matter. Video can be effective whether it’s done guerilla style or professionally.