We could all learn a few things (about marketing/branding/life) from Beyoncé.
Maybe your product doesn’t have the flowing mane of a majestic unicorn or the body of a warrior princess – you can still adopt the main idea behind Queen Bey’s proven tactics to awe your audience.
What is that, you ask?
It’s simple: Take risks.
Beyoncé’s latest couple projects have set more than just the Beyhive abuzz due to a radical marketing approach – i.e., forgoing the usual press tour/single releases/interviews for a surprise! album release. You don’t have to revolutionize the music industry to take this same approach with your own business – all you have to do is think outside the box. If you have an awesome unorthodox idea, go for it. People are drawn to the innovative, the exciting, the never-been-done-before. If the answer to WWBD is “Do it,” then go ahead – do it!