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Category Archives: Email Marketing

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Marketing To Millennials

By | Email Marketing | No Comments

Millennials are a tough bunch to catch. With their short attention spans and access to a world of information at their fingertips, they often simply don’t care what you have to say. But with $1.3 trillion in annual buying power [Boston Consulting Group], this is one group you can’t afford to ignore. Here are a few surefire ways to get their attention:

  • A memorable mobile experience. Of course, kids these days are always on their phones. Many would say that an experience doesn’t even count if it’s not on Instagram. Focus your marketing efforts on simple, interactive user experiences.
  • A unique approach. Every day, millennials are bombarded with messages through advertising, social media and television. Finding a way to cut through that noise can be a challenge – today’s young people don’t trust advertising like generations before them. This is why it’s best to create content that’s actually interesting and isn’t primarily trying to sell them something.
  • Interact. Maintain a social media presence. This is a group that grew up with the Internet – it seems strange to them when a brand isn’t active online. Use social media as an avenue for forming a friendly relationship with millennials – it’s the best way to win their loyalty and subsequent business.
  • R-E-S-P-E-C-T. Recognize the importance of this generation and the intelligence of its members. Often, millennials are lumped together as a bunch of selfie-snapping, self-absorbed kids – but they’re growing up, and they’re a force to be reckoned with.

Need some help appealing to your younger audience? We’ve got you.

Image by AFS-USA Intercultural Programs is licensed under CC BY 2.0.

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Just because an idea is different, that doesn’t make it good

By | Email Marketing, News, Strategy | No Comments

My experience of people first thing in the morning is this:  They do not want to be messed with.

They want their coffee, they want to get to where they’re going as quickly as possible, and frequently, they want their Egg McMuffin.

Unfortunately, McDonald’s lame “Pay With Lovin’ ” campaign (more like a social experiment), seems determined to hinder, embarrass and infuriate customers precisely at a time when McDonald’s needs all the help it can get, and at a time of day when people have no patience to be toyed with.

Today’s Wall Street Journal contains this personal story of someone asked to dance with other strangers at a McDonald’s in exchange for a free Egg McMuffin. Me? I’d rather pay the two bucks, especially if it’s at any time before 10 a.m.

Is asking people to perform personal missions in exchange for free fast food a different idea? It sure is. So is asking people to show up for funerals in clown costumes. But in neither case is it a good idea. Part of brainstorming creative marketing ideas involves free thinking–but the crucial next part involves winnowing out the bad ideas before it’s too late. Which is something that should have happened with this one.

What should they be marketing? That Egg McMuffin in the morning. How easily and affordably it’s gotten, and how wonderful it tastes. Sometimes it really is that simple.

 

 

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How to go out of business

By | Change, Email Marketing, Strategy | No Comments

In no particular order:

  1. Don’t know your numbers:  what your expenses are, what your projected income is, your balance sheet, a cashflow, a profit and loss, and the number. (What is the number? It’s the easily-checked-in-on number that tells you at a glance how you’re doing. It might be a monthly sales target. It might be the number of bottles on a shelf at the end of the night. It might be the number of units moved.)
  2. When things change, don’t adapt.
  3. Provide bad customer service. Or just be inconsistent.
  4. Check out on your own business. Get distracted and stay that way.
  5. When you have a problem, don’t rally your team, communicate the problem, and search for solutions. Because they might have some.
  6. Just fret, and do nothing.

Any one of these is sure to help put you out of business. A combination of two or more? Surefire.

As we saw again yesterday, when we learned that a friend’s business had closed.

 

 

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Seeing that your branding works

By | Branding, Design, Email Marketing, Fun, Holidays | No Comments

One way to know that your branding — your logo, your colors, your style, etc. — is working is when you see that it works across different platforms, and that others have started to adopt it.

Sure, we designed and ordered this Counterintuity bento mug ourselves (and if you want one, let us know — we have a few left):

 

CounterintuityBentoMug

 

But last night, at our annual holiday party, people started bringing things of their own design. Like this Counterintuity floral arrangement, courtesy of our party planners:

CounterintuityFloral

 

And these Counterintuity cupcakes, from our caterer:

CounterintuityCupcakes

 

 

And this Counterintuity vase from our party planners (note how even though our logo isn’t on this vase, our branding comes through in the color pattern):

CounterintuityBouquet

 

But, get this, one guest cared enough to go ahead and order boxes of these Counterintuity cake pops all on his own to hand out. Thanks, guy! (They were pretty tasty, too.)

CounterintuityCakePop

 

So were we proud to see all of this? Sure. And sorry if we’re sounding braggy. That’s not the intent. It was just great to see how well our logo and our colors are working for us.

(Not sure about your own branding? Give us a call.)

 

 

 

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Creative vs. non-creative

By | Culture, Design, Email Marketing, Fun, Holidays, Strategy, The Future | No Comments

Recently, we’ve been having discussions internally about the Counterintuity culture. We started that conversation in October as part of our planning for next year, brought it into our annual retreat, and now it’s feeding into our work writing and designing a new Counterintuity website (launching early next year).

Questions we’ve been asking:

  1. What makes Counterintuity different?
  2. What makes Counterintuity fun?
  3. What does Counterintuity do?
  4. What makes Counterintuity successful for clients?
  5. If you could tell someone one thing about Counterintuity, what would it be?

The idea that being fun and different should be a given is what leads us to things like, say, the image on our holiday invite this year:

 

Holiday-Card_image_DEC-2014

 

We’ve heard from a lot of people about how much they love this image. We’ve also heard from some of them that “of course” that idea came from Amy or myself, i.e., the owners.

Well, no. The idea to do an “awkward family photo” invite came from Jaclyn, our operations supervisor, who ensures that everything here operates like a well-oiled machine. And who started here four-and-a-half years ago as an assistant.

Her position here isn’t as what some marketing companies would call “a creative.” (Sure, she’s always been clever; that’s part of why she got hired.) We don’t believe in separating people into “creative” or (heaven forfend) “non-creative.” We put everybody together and ask for us all to be creative, whether you’re a writer or a designer or a primary phone-answerer. We’ve found out that that’s part of what makes us different.

 

 

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Client Spotlight: Scott Thomas Interior Design

By | Clients, Design, Email Marketing, News, SEO, Websites | No Comments

The Client: Since 2004, Scott Thomas Interior Design (formerly Thomas-Somero Design) has produced electric and eclectic original designs for all styles of homes and workplaces from concept to design. The firm is located on the corner of Sunset and Vine in Hollywood, CA and specializes in both residential and commercial interior design projects. Their roster of clients includes everything from celebrity clientele throughout Los Angeles and Palm Springs to such Los Angeles landmarks as the Hollywood Roosevelt Hotel and the Hyatt Group.

The Task: Scott Thomas Interior Design boasts an impressive track record of delivering clean, concise and fresh interior design projects to their clients. Scott Thomas wanted his marketing presence to reflect that same aesthetic both on- and off- line.

Our Work: Counterintuity conducted a marketing strategy session with the client to assist with rebranding. Counterintuity then rebranded the firm with a new name, new brand colors and new logo, designed and developed a new website with mobile optimization and search engine optimization, and performed copywriting and social media customization. We capped it all off with three web videos, new business cards and letterhead, and also a downloadable “Look Book” to incentivize onsite email signups.

Results Achieved:

Since the launch of new marketing for Scott Thomas Interior Design, several previous clients, as well as new leads, have contacted the firm. In addition, the company has a new and growing list of prospects following them through social media.

“I love my job, my work and the people I work with. What I don’t love is marketing and it began to show after a while. Enter Counterintuity – they were the best people for the job. Our working relationship was excellent and I got exactly what I wanted. I let them do what they do best and they ran with their ideas while keeping me informed along the way. I was very happy with the results.”

– Scott Thomas, Principal + Designer,
Scott Thomas Interior Design