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Homepage Home Run

Homepage Home Run

By September 6, 2017 Clients, Design No Comments
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Q: Which is more important: a website’s aesthetics or its functionality?

A: BOTH! The two concepts are inextricably connected on numerous levels.

A few months ago, Hotel Council of San Francisco asked us for a transformative site overhaul and their expectations were high. Their new website had to demonstrate the organization’s significant influence in the region with a stunning-yet-user-friendly web portal.

 

hcHere’s a peek into what we delivered:

EXCLUSIVE, EXCLUSIVE, EXCLUSIVE

  • We developed a custom, secure membership platform where registration, event sign-up, and payment can all be managed in one easy place.
  • Time savings for staff: Not only does this process look great, the improved functionality serves as an immediate benefit to members while reducing the Council staff time spent on menial tasks.

HOMEPAGE, HOME RUN

  • Three second rule – Hotel Council’s site passes the 3 second rule: You’ve got about three seconds to engage a website visitor before they lose interest and wander off. Our team listened, and delivered a design to match the timeless beauty of San Francisco.
  • Bold wins - With that immediacy in mind, our design team armed this page with bold colors, clear navigation, and a clear value statement, helping guide visitors to their ideal location.

PRO TIP: Take a look at your homepage. Can you tell EXACTLY what your company does in under :03? Now try it with someone who doesn’t work with you. The results may shock you.

Does your site need a functional or aesthetic upgrade? Contact us today to learn more.

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