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How to make heads and tails of features vs. benefits on a landing page

How to make heads and tails of features vs. benefits on a landing page

You’re going crazy…so you think. You’ve created a landing page, and have reached A Very Normal Point in the process of creating an awesome landing page: What’s the difference between my features and my benefits? Can I mix them in with each other? Which is which? Does it matter which order I put them in?

The answer is: sometimes a feature and benefit ARE the same. And yes, you can mix them in with each other, and re-order them and so on. The best way to make heads from tails is to TEST your landing page.

Create a few different versions and see which one gets the most clicks. The ones with the most clicks wins. Test again. Repeat.

Image by Andrés Nieto Porras licensed under CC BY-SA 2.0.

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