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All posts by Counterintuity

Griffin Black Website

Client Shout-Out: Griffin Black Website

By | Clients | No Comments

Counterintuity is pleased to present Griffin Black’s awesome new website!

We’ve launched a lot of websites over the years, but every project is unique. What made this one special?

“The client was extremely cooperative, responsive, and provided great input for our team to work from,” says Andrew, the project manager. Because our ultimate goal is to create a product that both represents and impresses our client, their feedback is invaluable throughout every stage of development.

Andrew cites the dynamic homepage slider as a project highlight, noting that each of the images “targets a demographic with a corresponding service.” He’s also a fan of the Meet the Team page.

Here’s a breakdown of what we did for Griffin Black:

  • Held a strategy session. An important step in any project, this gives us a chance to understand our client’s expectations, establish a baseline for marketing and explore key differentiators.
  • Identified target demographic and determined positioning. Who you’re marketing to is just as important as how you’re marketing.
  • Optimized the site for search. Go ahead, Google it – we bet it’ll be your first result!
  • Trained the client on updating and maintaining their new site. That way they’ll know how to keep it looking (and working) its best, with or without us.

And what can we do for you? Don’t hesitate to let us know!

Penguin search engine

A Peek at Penguin 4.0

By | Digital advertising | No Comments

No, not that kind of penguin.

While not so adorable, Penguin 4.0 is so important to your SEO.

Launched in 2012, Google’s Penguin algorithm aims to catch sites spamming its search results through tactics such as buying links – and it just got a major makeover. Here’s what you need to know:

  • Essentially, Penguin evaluates what is (or isn’t) quality content. It also reacts accordingly: punishing sites with weak links, and rewarding those with strong ones.
  • It’s now updating constantly, meaning 1) If you’ve purged your page of a penalty, you won’t have to wait till the next big refresh to see results, and 2) If you start building manipulative links, you’ll be caught pretty much immediately. Basically, both good and bad SEO will be swiftly addressed.
  • Penguin just became part of Google’s core algorithm. For each search query, Google has dozens of algorithms working to determine a site’s ranking in the results – and now Penguin is one of them.

So what’s the big takeaway? It’s more important than ever to publish well-researched, valuable content. Although this is considered a big update, not much has changed; in fact, Penguin’s increased integration will probably mean you’ll notice its effects even less than before…that is, if you have solid SEO on your side.

Contact us today if you need help impressing Penguin! There’s no time to waste – like we’ve said, the little guy’s faster than ever.

Image by Wikimedia Commons is licensed under CC BY-SA 4.0.

Orange County Industrial Plastics website

Shout-out to OCIP

By | Clients | No Comments

Another day, another awesome website launch! The latest lucky owner of a new C! site is our client, plastic distribution and fabrication industry leader OCIP.

We had access to some great material for this one.

Some of the highlights?

  • Awesome video-based homepage.
  • Drone video footage.
  • Use of a GIF for mobile header.
  • Custom drop-downs for the Materials pages.

Check it out! And let us know if you want one too – we just might be able to hook that up for you.

Screen Shot 2016-09-30 at 4.47.09 PMScreen Shot 2016-09-27 at 10.41.57 AM

La Mirada Theatre website

Launching La Mirada

By | Clients | No Comments

Calling all theatre (or web design) buffs: our client La Mirada Theatre officially has a shiny new website!

Our digital marketing manager, Brian Tucker, played a key role in this website launch; conducting WordPress training with our designer, acting as the project manager, and leading his first intake meeting with La Mirada’s theatre staff.

Launching La Mirada“Building a theatre website is very challenging because of the code complexities involved and features that need to be present in the website for functionality,” Brian says. He credits our designer, Jin Lee, with seamlessly surmounting those difficulties to create a beautiful finished product. “As a project manager, working with our designer, Jin was a blessing.”

Brian embraced the challenge of communicating intricate issues to the client and enjoyed seeing La Mirada’s Theatre Operations Specialist, Jane Lynch, upload new content to the website.

What do you think of the site? We’d love to hear from you!

Do you need a new outfit?

Do you need a new outfit?

By | Culture, Customer Service, Email Marketing, Sales, Technology, The Future | No Comments

You know your audience, but does your audience know you?

We have some shocking information:
“Nearly half of all small business owners do not have a website.” [Clutch]

Without one, as small business author Jim Blasingame said: “You might as well be a ghost.” [Inc.]

That’s bad news for them. But you’re in luck – because you’re reading this blog. Which means you likely are in the market for an exceptional website. That puts you light-years ahead of the competition.

If you don’t have a website, you aren’t giving your audience a chance to know you.

A website is the equivalent of buying a new outfit and revamping your portfolio for a prospect meeting: It’s your chance to make a fantastic first impression. As in life, appearance counts for a lot – 75% of users admit to judging a company’s credibility based on their site design [Stanford] – but that doesn’t mean you can slack on substance. Design draws people in, but quality content keeps them.

Remember: A website is a handy marketing tool for you, too. Tracking activity and buying behavior via Google Analytics makes it easy for you to create the content people are looking for. Which is crucial, considering 96 percent of visitors don’t come to your site prepared to buy. [Hubspot]

Obviously, you want to create an awesome online experience that will turn your prospective customer into a loyal one. Your first step? Answering these three simple questions about your website:

  1. Does it clarify what you do?
  2. Is your contact information clearly displayed?
  3. Does it positively and attractively represent your business?

If your answer to any of the above is “No” or (gasp!) you have no website – it’s time to get started. Your website is the one online destination over which you have complete control – don’t neglect it!

 

 

 

The problem with mass marketing

The Problem with Mass Marketing

By | Email Marketing | No Comments

Maybe one size can fit everyone – but it can’t fit everyone well.

Every now and then, amidst an otherwise successful shopping trip, you’ll come across an article of clothing that claims to be “one size fits all”. Any positive qualities the garment might have will dissipate as you regard it suspiciously and think, “There is no way this will work for me.” Disdainfully, you will place the item back on the shelf and proceed to purchase attire that recognizes the various shapes of human beings.

And that is the precise reaction today’s consumer has to mass marketing.

In the 1990s, your business could count on a listing in the yellow pages, a couple newspaper ads and a billboard to pick up leads. Today, consumers simply have too many choices for that approach to be effective. They’re researching and selecting products and services on their own terms. They’re informed and impatient, which means non-specialized marketing efforts will go unnoticed.

Today’s consumers expect customization.

What your marketing strategy needs (and doesn’t need) is specific to your business and target demographic.

Over the next few weeks, we’re going to explore three ways you can use a tailored approach to distinguish your business and create a valuable digital marketing experience.

Of course, if you’re already convinced, you can cut through the clutter and contact us now.

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Client Shout-Out: SNPitty

Client Shout-Out: SNPitty

By | Clients | No Comments

Today’s consumers want to make healthy lifestyle changes, but they expect the experience to be as efficient and personalized as possible. That’s why a personal wellness platform inspired by nutrigenetics – the science that identifies how genetic variation affects our individual response to nutrients – is precisely what people need. And it just so happens that this is precisely the service our client, SNPitty (pronounced snip-itty), will provide.

How will it work?

Client Shout-Out: SNPitty

Essentially, SNPitty will analyze your genetic profile to present you with the most accurate, personalized plan for achieving your fitness goals. This approach is at the forefront of digital health technology, so it only makes sense that their new website be equally cutting edge. If we’ve taught you anything, a crucial step to success is a stunning web presence – and thanks to our terrific design team, they can certainly check that off the list!

Right now, they’re in the app development/fundraising phase. If this sounds like a project you’d like to be part of, you can contact SNPitty for more information here.

11 ways to make your website stand out

11 ways to make your website stand out

By | Content Marketing, Email Marketing, Viral Video, Websites | One Comment

The internet is a big place. Accordingly, you don’t want people playing “Where’s Waldo?” with your website. Here are 11 ways to help your website stand out from the crowd.

  1. Give people something extra. In exchange for their email signup, give them a downloadable how-to, some free research, or a coupon code.
  2. Update frequently. And show them where the updates are, with a news scroll, or blog preview, or even a popup.
  3. Focus your visitors’ eyes on one thing. Remember, you can’t focus on multiple things – that’s the opposite of “focus.” So point people to the key thing you want them to do, and make sure it also benefits them.
  4. Make it fun. Graphically, and with words.
  5. Make it searchable. Because we’re busy, and we expect everything now. If you’ve got a lot of content, no one is going to hunt around in your site, so help them find it.
  6. Add a blog. Certainly you know things. Share them. Become a recognized expert.
  7. Update it at least 11 times a month. (And triple your traffic.)
  8. Make sure it’s mobile friendly! More than 70% of all visits to the internet are via mobile. Run this; if you failed the test, you’d better address this quickly, because it’s already dampening your traffic.
  9. Use video! Research shows that video will keep people on a web page an average of 50% longer – and the longer they stay there, the more likely they are to get involved.
  10. Think “headlines and graphics.” Because that’s what people will see, that’s what you should spotlight. Supporting text is just there for support. (And for SEO.)
  11. Be you. Whether “you” is just you, or an entire team at your company, no one else can be you, so you should be good at it. Make the site sound like you, look like you, and make sure it reflects your values. Because just as there’s someone for everyone, there are people searching for a company like yours. Make sure it’s you they find.