For a social network that relies on goodwill (aka advertising dollars) from businesses, it’s telling that Facebook has essentially shut out marketing and PR from their newly-released Timeline for Pages format. Businesses formerly enjoyed a robust cache of “free” functionality on iframes to promote sales, including for custom welcome tabs inviting users to like and… Continue Reading Is Facebook Timeline for Pages a small business killer?Details
The Community Foundation of the Verdugos announced new members to its Board of Directors and newly elected officers for 2012. Those newly serving the board include attorneys Armen Baghdasarian of the Glendale firm Irsfeld, Irsfeld & Younger LLP and Charles L. LeCroy III with Baker, Olson, LeCroy & Danielian, also located in Glendale. Joining them is Lee… Continue Reading Lee Wochner of Counterintuity named to Community Foundation of the Verdugos Board of DirectorsDetails
In one word? VERY. It can determine whether your audience sees your message at all. In the days of overflowing inboxes, people are quick to delete something that looks either unimportant, uninteresting or spam-ish. With over 5,000 AdAges, clothing sales and Twitter mentions, the one email I opened yesterday had the best title. And while… Continue Reading How important is your email title?Details
Facebook’s ticker has been perhaps the most hated “upgrade” since the social network’s inception eight years ago this month. Seeing every song your friend listens to on Spotify, watching friends chit-chat with people you’ve never heard of, and the sheer distraction of continual movement in your peripheral vision caused millions of fans to complain to… Continue Reading How to disable Facebook’s ticker for goodDetails
Google’s recent social search changes have turned the online world upside down. With the rollout of “Google Search Plus Your World” (SPYW) last week, you must have a dynamic Google+ page now if you want clients and prospects to find your company through Google. We say must because SPYW now plucks material from Google+ for… Continue Reading Why your website now depends on Google+Details
Writing like this.
What is content marketing? Content marketing is something most marketers have done for years without ever knowing that it had a name. I don’t remember learning about it in journalism school, yet I’ve provided content marketing to my clients since my first day at my first marketing job. The only difference is that now, I’m… Continue Reading What *is* content marketing anyway?Details