“That’s the key that a lot of people miss is the relationship part,” Karmer said. “People will tweet, ‘Oh, buy this. Oh, buy that,’ but what helps businesses the most is when they engage because it’s a very interactive medium.”Details
How Sport Chalet helped me discover how Twitter is best used by big business. Continue Reading Sport Chalet Takes Twitter to the Limit!Details
A few weeks back, while patronizing a popular mall shoe store, I grew impatient watching three teenage clerks texting away while several customers waited for assistance. After 10 minutes, a group of us walked out, and I tweeted my exasperation to no one in particular. Not long after, I found an amazing deal on a popular Chardonnay at… Continue Reading Twitter: Big Brother or Consumer Comrade?Details
I considered subtitling this “Why I Will Never Visit Burger King Again,” but that seems alarmist. However, I am shocked that BK–even though this is from Singapore and not being used in the US (yet)–OK’d such provocative marketing for a saucy new menu item with such “hard” sell. Literally. With as much subtly as a ton… Continue Reading Burger King Long On Vulgar, Short On CouthDetails
This photo in from Penny, our graphic designer– How would you market this product?
Is this a joke? Perhaps a skit from Saturday Night Live in, say, 1952? Or a really great attempt at viral marketing? It’s an actual commercial for a furniture store in North Carolina, where apparently, they just received the telegraph from the Pony Express that the Civil War is over. “For a while, we couldn’t do… Continue Reading Black and White and Seen All OverDetails
It was only a matter of time. In this dog-eat dog world, there’s now a social networking site called Dogster for people who think their dogs are the cats meow. The twist? The profiles are “written by” the pups, who befriend other “pup pals” nationwide. Since many dog owners treat their pets like people, pooch profiles shouldn’t be shocking. On Dogster,… Continue Reading Has Social Networking Gone to the Dogs?Details