Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation].… Continue Reading Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

Details
Counterintuity | More than 30% of ALL businesses advertise on Facebook

More than 30% of ALL businesses advertise on Facebook

If you’re not advertising on Facebook, you’re losing out. Facebook has more users than China has residents, and that number includes your customers. According to a recent article on the Denver Business Journal, “About a third of small businesses are starting to use Facebook advertising to promote their businesses.” Facebook advertising is not some “trendy”… Continue Reading More than 30% of ALL businesses advertise on Facebook

Details
Client Feature: Pasadena Symphony “Beethoven Emperor” wins Award of Distinction for Integrated Campaign

Client Feature: Pasadena Symphony “Beethoven Emperor” wins Award of Distinction for Integrated Campaign

We’ve been the marketing and design firm for Pasadena Symphony and Pops (POPS) for six years. Throughout that time, our number one goal has been to communicate the symphony experience to the audience – through print and digital – and we believe the achievement of that goal is evident in our Award of Distinction for… Continue Reading Client Feature: Pasadena Symphony “Beethoven Emperor” wins Award of Distinction for Integrated Campaign

Details
The Power of #: Using Hashtags to Heighten Marketing

The Power of #: Using Hashtags to Heighten Marketing

Once upon a time (aka 2006), using “#” in a sentence meant that you either (1) neglected to check it for typos or (2) were referencing the number of typos you made in the aforementioned sentence Flash forward ten years, and hashtags have become a truly unavoidable aspect of life. They’re everywhere: in movie titles,… Continue Reading The Power of #: Using Hashtags to Heighten Marketing

Details
Client Feature: PBS SoCal Award of Distinction for annual report

Client Feature: PBS SoCal Award of Distinction for annual report

Another annual report, another Communicator Award! This time, Counterintuity won an Award of Distinction – Association for PBS SoCal, the KOCE-TV Foundation’s primary PBS member television station serving Los Angeles. While creating this annual report, we strove for a reinvigorated but recognizable representation of PBS’s established branding. We accomplished this by choosing clean, distinct colors… Continue Reading Client Feature: PBS SoCal Award of Distinction for annual report

Details