How to make heads and tails of features vs. benefits on a landing page

How to make heads and tails of features vs. benefits on a landing page

You’re going crazy…so you think. You’ve created a landing page, and have reached A Very Normal Point in the process of creating an awesome landing page: What’s the difference between my features and my benefits? Can I mix them in with each other? Which is which? Does it matter which order I put them in?… Continue Reading How to make heads and tails of features vs. benefits on a landing page

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GIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy

GIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy

The GIF (pronounced with a hard ‘g’) has ventured far from its natural bitmap habitat in the CompuServe nerdosphere. It can now be found posing as punctuation, starring in texting conversations, dancing through every Buzzfeed article you’ll ever read, and hogging any available space on your phone. (Do you have available space on your phone…?… Continue Reading GIF It Up: Why You Should Incorporate GIFs into Your Marketing Strategy

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Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

“Have you played Pokémon Go?” Unless you’ve spent the two weeks hiding under a rock (which is a totally legitimate pastime, of course), someone has asked you this question by now. Released on July 6th, the tremendously popular app has already been downloaded at least 15 million times [Heavy] and is worth approximately $29 billion [MoneyNation].… Continue Reading Make that Pokémon-ey: Monetizing the World’s Pokémon Go Obsession

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Counterintuity | More than 30% of ALL businesses advertise on Facebook

More than 30% of ALL businesses advertise on Facebook

If you’re not advertising on Facebook, you’re losing out. Facebook has more users than China has residents, and that number includes your customers. According to a recent article on the Denver Business Journal, “About a third of small businesses are starting to use Facebook advertising to promote their businesses.” Facebook advertising is not some “trendy”… Continue Reading More than 30% of ALL businesses advertise on Facebook

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