WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts to fans, airlines are dropping formal protocol by responding quickly to casual tweets from customers, and retailers are relying on Instagram influencers to promote their… Continue Reading How Social Media is Blurring the Line Between Brand & Bestie
UNRAVELING THE SEO MYSTERY This sub headline has been optimized for SEO purposes – Hooray! SEO stands for search engine optimization, and it is the practice (an art and science, really) of enhancing your content to the point that it increases the quality and quantity of traffic to your website on search engines. Simple enough!… Continue Reading Unraveling the SEO Mystery
Do You Want a 4400% ROI on Your Marketing Efforts? According to Optimonster, email marketing can provide just that. Of course not all emails, and not all email marketing strategy, are equally effective. To get great results, you need to know how to craft efficient, valuable communications that keep your customer list active and engaged.… Continue Reading Do You Want a 4400% ROI on Your Marketing Efforts?
The Golden Age of Advertising…is Now! A guide to efficient, effective online advertising In the olden days (you know, 15+ years ago…), the best way to advertise your business was to place messaging somewhere near where customers consume their entertainment – commercials in between TV shows, ads alongside magazine and newspaper articles, billboards in high… Continue Reading The Golden Age of Advertising
Brand positioning begins with who you are and what you do better than anyone else in the world. What is the special sauce that makes your product unique and beneficial? How does your track record support your claims? How, when, and where you talk about your company’s capabilities helps your potential clients and customers understand… Continue Reading The Power of Positioning: Your Special Sauce
The best part of working for Counterintuity is the range of fantastic projects and brilliant people that we get to work with on a day-to-day basis. On any given Monday we may be sending press releases on behalf of social justice driven non-profits or copywriting for a famed opera singer, on a Tuesday we could… Continue Reading Acknowledgement and Gratitude
Hollywood is known around the world as the heartbeat of the entertainment industry, North Hollywood is known for its expansive arts district, and West Hollywood is known for its night life… but what about East Hollywood? East Hollywood is an historic section of La-La Land with a tale all its own, but the recognition that… Continue Reading What Color is Smart? What Font says “Hollywood?”
At Counterintuity, we spend a lot of time strategizing. Whether we’re brainstorming an ad campaign or perfecting a home page, we’re constantly concocting new ways to maximize our clients’ potential. So when it came time for our own website redesign, we knew exactly what we wanted – and how to make it happen. On Your… Continue Reading Strategy First, Design Foremost: Counterintuity’s Website Gets an Upgrade