Now that the holiday hustle is nearly over, our marketing team has some time to reflect on the past year – what worked, what didn’t and what we want to try in the future – because even us pros have a lot to learn. Millennials are no longer brands’ first priority. Another key demographic has come of… Continue Reading Quit Clickbaiting, Start Chatbotting: 5 Lessons Marketers Learned in 2017
A few days ago I was watching a Comedy Central show called Nathan For You, in which a guy named Nathan “helps” struggling small business owners. Part of the show’s charm is that Nathan often has pretty good ideas, but (primarily for comedic effect) he implements them all wrong. In this particular episode, Nathan decides… Continue Reading The Polished Approach: Why Uber Doesn’t Scare People
Okay, guys. Big news. Google has changed its logo. Yes, Google temporarily alters its logo for special occasions and holidays, but the latest sans-serif modification is its biggest change in 16 years – and it’ll be sticking around for the foreseeable future. While it might seem…dare we say it…counterintuitive for a company to mess with… Continue Reading Is Changing a Logo a No-No?
Regarding your business, what do you want to be known for? This may seem like a simple question, but for small businesses in particular, this query can be deceptively difficult to answer. Let’s say you sell shoes. “I SELL SHOES!” Well, lots of businesses sell shoes. In fact, in the last 30 days, there were more than… Continue Reading What do you want to be known for?
It can be said that courting a consumer is a lot like dating a real live person. But even if that’s not your strong suit in everyday life, you can still successfully craft a relationship with your potential customers. Here, a couple tips: Don’t try too hard. Ease into things. Take your time. If you’re… Continue Reading Nurturing a Successful Brand/Consumer Relationship
One way to know that your branding — your logo, your colors, your style, etc. — is working is when you see that it works across different platforms, and that others have started to adopt it. Sure, we designed and ordered this Counterintuity bento mug ourselves (and if you want one, let us know —… Continue Reading Seeing that your branding works
Edgerank is the algorithm Facebook uses to determine the importance or popularity of your Page’s posts in the newsfeed. Facebook is an ever-changing landscape of social innovation and features and yet, some things never change. Here are some tips sourced from our own experience, recent findings and even Facebook itself on how to improve the… Continue Reading How to get seen better on Facebook (Part one)
The Client Established in 1970, United Teachers Los Angeles is a union of professionals representing over 35,000 public school teachers and health and human services professionals in Los Angeles. UTLA serves over 750 school locations that makeup the diverse cultural climate that Los Angeles is known and revered for. The Task The client wanted to… Continue Reading Client Spotlight: United Teachers Los Angeles