If you’re like us, you have a treasure trove of content that you’ve created over the years. And that’s great! But if your site is starting to look a little dated, or if you’re trying to bring in new visitors and make them excited about your brand, it might be time to freshen it. Continue Reading Your content is due for a refresh!
When you have a lot of information to share with your audience, using infographics provides a great way to keep your audience engaged while keeping the content fun. Continue Reading How to make your info tell the story
In today’s podcast episode, Lee Wochner from Counterintuity and Stephen Halasnik from Financing Solutions, the leading provider of loans to nonprofits, discusses the importance of brand positioning for nonprofit organizations. Continue Reading Press Release: The Nonprofit MBA Podcast
“Why is strategy important in marketing? Why not, kind of like Nike said, just do it?” Swire Ho of Garuda Promo & Branding Solutions asks Counterintuity CEO Lee Wochner. With a knowing smile, Lee quickly responds: “Well, Nike has had a multibillion-dollar strategy behind rolling out that phrase.” The reasons for strategy are as abundant… Continue Reading How to Reach Your Marketing Goals with Strategy, Networking & Branding
Ever wanted to play homicide detective while watching a police procedural show on TV? Here’s your chance — as you solve the case of your company positioning. WHAT IS POSITIONING? No, we’re not talking about your yoga practice (although good positioning is important there, too) — we’re talking about your marketing. In marketing, “positioning” is… Continue Reading Solving the crime of your company brand
Original podcast presented by Stephen Horst/Symphonic Digital Your company’s positioning is what determines your marketing, design elements, and messaging. Get it right, and positioning can be key to setting your business apart from the competition. Not to mention, positioning also helps you refine your target market and spot what you’re doing wrong with your marketing,… Continue Reading Podcast: Creating Relevance With Your Ideal Prospect
We’ve mentioned it before: The Americans with Disabilities Act (ADA) prohibits disability-based discrimination – and now more than ever, this applies to business websites. Since 2017, there has been a 300% year over year increase in web accessibility lawsuits. What does this mean for you? Well… You could get sued. But we really don’t want that to… Continue Reading One web accessibility complaint can cost $10,000