Original podcast presented by Stephen Horst/Symphonic Digital Your company’s positioning is what determines your marketing, design elements, and messaging. Get it right, and positioning can be key to setting your business apart from the competition. Not to mention, positioning also helps you refine your target market and spot what you’re doing wrong with your marketing,… Continue Reading Podcast: Creating Relevance With Your Ideal Prospect
We’ve mentioned it before: The Americans with Disabilities Act (ADA) prohibits disability-based discrimination – and now more than ever, this applies to business websites. Since 2017, there has been a 300% year over year increase in web accessibility lawsuits. What does this mean for you? Well… You could get sued. But we really don’t want that to… Continue Reading One web accessibility complaint can cost $10,000
Craft communications that ENGAGE, MOTIVATE and SELL We all get a million emails a day, or so it seems. It’s too much. How are your emails standing out from the massive, pushing, shoving crowd of the overflowing inbox? Here’s a crash course on how to ensure your stakeholders open, read and engage with your digital… Continue Reading Stop Sending Bad Emails
Sixty-four years later, KFC suddenly finds itself not so “Finger Lickin’ Good.” While we don’t think the recipe has changed recently, something else has. Last week, the company dropped its tagline, “Finger Lickin’ Good,” after using it for 64 years. “We find ourselves in a unique situation — having an iconic slogan that doesn’t quite… Continue Reading Not so finger-lickin’ now?
WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts to fans, airlines are dropping formal protocol by responding quickly to casual tweets from customers, and retailers are relying on Instagram influencers to promote their… Continue Reading How Social Media is Blurring the Line Between Brand & Bestie
UNRAVELING THE SEO MYSTERY This sub headline has been optimized for SEO purposes – Hooray! SEO stands for search engine optimization, and it is the practice (an art and science, really) of enhancing your content to the point that it increases the quality and quantity of traffic to your website on search engines. Simple enough!… Continue Reading Unraveling the SEO Mystery
Do You Want a 4400% ROI on Your Marketing Efforts? According to Optimonster, email marketing can provide just that. Of course not all emails, and not all email marketing strategy, are equally effective. To get great results, you need to know how to craft efficient, valuable communications that keep your customer list active and engaged.… Continue Reading Do You Want a 4400% ROI on Your Marketing Efforts?
The Golden Age of Advertising…is Now! A guide to efficient, effective online advertising In the olden days (you know, 15+ years ago…), the best way to advertise your business was to place messaging somewhere near where customers consume their entertainment – commercials in between TV shows, ads alongside magazine and newspaper articles, billboards in high… Continue Reading The Golden Age of Advertising